A company I work for just sent a notice to a large customer that we will no longer quote orders for them. This customer, over the last few years, has requested quotes on twenty different jobs. These were all large quotes that took a lot of time to write up. But, out of twenty quotes, the customer has not made a single purchase. They simply sent the quote request to meet company policy to get three of four quotes. Their purchasing agent knew in advance she was not going to buy from us.
Another company I worked for dropped customers who were chronically delinquent in their payments. They usually were not spending enough money with us to justify the time and money needed to collect the past due account.
The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.