I`m thinking about it, and figured on these reasons. If you have some more, great, you can list them below:
- I find a product I want but can`t afford to buy just yet, so I bookmark the site.
- I find a site that answered one question I had, then saw so much other great information about related issues I want to go back there.
- I have a site, like SuN, where I`m constantly going there to participate or be involved in some regular fashion.
- I have a site like WikiPedia where I use it as a quick reference.
So what about your site?
I look at all sorts of sites, not only in general, but as people put up Web critique requests. Does the site meet ANY of the above criteria? Rarely.
Think about the last band you went to see live. It could be a concert or a nightclub act, but think about it. Then imagine telling me I should go see them. What would you say in a couple of sentences that would get me interested?
You`d likely get fired up about 1 identifying and unique or unusual "thing" regarding that band. "Oh....you`ve GOTTA see this band! They`ve got the most amazing light show!" Or fill in the blank, "The most amazing............"
What`s amazing about your site? What`s that 1 thing people would remember an hour after they`ve shut down the computer? If they`re looking at a bookmark that says, "Super Web site Worth Bookmarking," what visual will they call to mind?
When you turn people on to Startup Nation, what do you say? Do you go on and on for ten minutes? Or do you quickly summarize, and tell them that it`s a site all about startup entrepreneurs trying to create a new business? Do you tell them about the amazing graphics, cool Flash! animations, and awesome buttons?
So how `bout it: Would you bookmark your own Web site, then excitedly recommend it to a couple of people at dinner tomorrow night?