Hi there :-)
The site looks nice and works well in Firefox (1.x). I`m not a fan of
white text on a black background, but you`ve got enough line spacing
that it`s readable without much effort. However, the "why Fittron" is
kind of slow reading.
I`m thinking that since white-on-black is a bit more difficult on the
eyes, maybe for the "What is Fittron?" section, use shorter than
ordinary sentences, and put most of your statements into bullets, for
"super fast" consumption. I think people then would be more willing to
scroll down and read the next section.
Another, related thought is to have the second section about why
you should choose..., as a separate page and article. When I clicked on
the yellow sunburst (front page) I was satisfied that I`d reached the
correct destination. But I just didn`t want to read a lot, all on one
If you put maybe the first two paragraphs of the article on choosing a
lifestyle on the front page, then a "read more..." link, sending people
to a separate page, it might improve the visibility of your "argument"
in favor of the lifestyle. Just a thought.
The big problem is going to be populating the database. I really like
the search-by-ZIP code function, but as with all new businesses, if the
results are empty, it`s disappointing.
We`ve had a lot of traffic increase through Kathy`s WordPress blog. By
putting up an entry every couple of days, she`s getting strong
visibility on WordPress, which in turn is being crawled by Google.
Then, with a link to our Web site, we`re getting a large boost in
If you focus the blog on 1) why people should choose a fitness
lifestyle, and 2) profiling many fitness instructors, I suspect you`ll
garner some interest in those instructors. They would then be more
likely to visit your directory.
I`d also change your terminology, including the word "directory"
together with "database." Not many people really understand the term
"database," and I`m thinking fitness instructors would more likely be
interested in putting a "listing" in your "directory," sort of like an
online phone book or yellow pages?
Finally, if you`re going to use fitness instructor pictures, I`m
guessing they should be more on the order of whole-body images. To see
only someone`s face doesn`t really promote them much as an expert in
fitness. I know you`re stuck with whatever images the members use, but
you could have a page for fitness instructors.
Maybe change your term "Users" to something like customers, or public.
Right now it`s a bit ambiguous. I was thinking "users" referred to
professional users of the site--the instructors. Then instead of
"Professionals," change it to "Instructors."
You could have a professional log-in, where fitness instructors could
maintain their profiles or take advantage of periodic deals you might
offer down the road as you expand.
All in all, it`s that populating the database thing that`s the biggest
problem. The more instructors you have, the more interest the site will
generate for first-time visitors. You might consider doing a whole lot
of data-entry (or hiring it out), and combing the national phone books
for instructors. Then put in a basic listing, email or direct mail that
person, and let them know they`re in your system.
They`ll almost surely visit, just to see how they got placed. When they
also see they have only a bare-bones listing AND that they can improve
that listing easily, it`d be sort of like seeding the ground. :-)