The basic problem of proxy shopping is the shopper doesn`t really know what the end-buyer really likes.
There`re many free grocery services, such as the former Webvan, the Peapod, and free services from Safeway, Albertson, etc...How many are using these free service providers? Webvan went out of business because there weren`t enough users. People seem to want to squeeze the tomatoes...
In 1990, before internet age, I offered free grocery shopping via dial-up, fax, and paper order form for brand name items at same prices as store prices. Very few users then too. It was too much ahead of its time, and against people`s habit, or maybe people thought it was too good to be true.
I rarely go to supermarket, my wife does 99% of the grocery shopping. But she wouldn`t use free delivery either. Fine, Safeway`s prices are not the lowest, but what about convenience? My wife is certainly an exception, but most people still prefer shopping for themselves, it seems.
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