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Will HTML Web sites be Exctinct?

 
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CraigL

posts: 9051

Sep 03, 2007 7:16 PM ET    Quote  Report Abuse
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Search engines don`t use a single event to evaluate relevancy, nor to do indexing. Time stamps may be an important part of things, but the bottom line they`re still only a part of a massively complex set of algorithms.

This topic focuses on whether or not HTML is on its way out. As with many generalizations, it wasn`t so clear initially what the context was. For example, Wikipedia isn`t going to disappear anytime soon, and that`s not a very dynamic site. It has new content being added all the time, but using mostly regular ol` HTML.

One good point made above is that business Web sites are different from informational and e-commerce sites. So I think it`s important to specify which type of site is under discussion for each type of point being made.

I wonder if anyone has figures pertaining to the ratio of information, e-commerce, business, blogs, and other types of sites exist on the entire World Wide Web portion of the Internet?
blondieblue

posts: 143

Sep 03, 2007 7:41 PM ET    Quote  Report Abuse
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Search engines don`t use a single event to evaluate relevancy, nor to do indexing. Time stamps may be an important part of things, but the bottom line they`re still only a part of a massively complex set of algorithms.

This topic focuses on whether or not HTML is on its way out. As with many generalizations, it wasn`t so clear initially what the context was. For example, Wikipedia isn`t going to disappear anytime soon, and that`s not a very dynamic site. It has new content being added all the time, but using mostly regular ol` HTML.

One good point made above is that business Web sites are different from informational and e-commerce sites.

I wonder if anyone has figures pertaining to the ratio of information, e-commerce, business, blogs, and other types of sites exist on the entire World Wide Web portion of the Internet?

Thank you for admitting that timestamps are important in SEO and SERP !! For strong SERP, you need to do a lot of things right. "Dynamic" Time Stamping is one of the keys ... why else do you think active blogs do so well. (Duh, because everytime an addition is made to a blog ... it creates a new time stamp !!)

You`ve proven my point about using HTML pages with your Wikipedia example. Wikipedia, in your own words, "has new content being added all the time". And that is why being able to not only have your "dynamic" .asp, or .php or .cgi e-commerce store operating ... but to be able to very easily create HTML pages for every one of your products is essential for strong SERP.

What is the most difficult type site to have indexed? An e-commerce site, simply because the search engines have difficulty indexing .asp, .php and .cgi scripts.

Now you can have the best of both worlds ... a "dynamic" e-commerce site that allows cross-referencing of products, and allows products to be in multiple categories ...

But also to have that e-commerce site easily indexed by the search engines because you created your entire on-line catalog (store) in "static" HTML format with the click of a button. And you can do it time and time again ... thus keeping your time stamps , which you agreed was an important part of SEO and SERP, current and fresh.

Webline

posts: 687

Sep 03, 2007 7:42 PM ET    Quote  Report Abuse
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I understand the concept of timestamps making bots think that content is newer .... and creating multiple pages, etc. My point was that many sites simply don`t need to be set up in such a way.

If they were to set up a website, not selling products or having a catalog but only to display business information, they simply wouldn`t need to do anything on such a large scale. They shouldn`t be penalized via lower SERP`s for being static if they are relevant to a search.

And, I just don`t see why a search engine would care about how many overall pages a site has, or if they are static or dynamic, as long as the content is relevant to what is being searched for.





-------------------------

M Hall
Website Critique Community
International Society of Curmudgeons


blondieblue

posts: 143

Sep 03, 2007 7:55 PM ET    Quote  Report Abuse
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And, I just don`t see why a search engine would care about how many overall pages a site has, or if they are static or dynamic, as long as the content is relevant to what is being searched for.

The search engines don`t care about a thing !! They do not have a heart, a soul, or emotions !! They work on mathematical algorithms.

By increasing the overall size of my site (HTML pages), I increase the chances that my site will be indexed.... relevant or not. And if I`m relevant ... then even the better.

Its like going to a buffet at Luby`s and going to a buffet at Ceasar`s Palace in Las Vegas. Which buffet do you think the ants would rather go visit ... the small little buffet with 10 items or the huge, varietal buffet with 250 items??

Come on folks, think. This isn`t "rocket science".

blondieblue2007-9-3 19:56:11
Webline

posts: 687

Sep 03, 2007 8:10 PM ET    Quote  Report Abuse
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I would have to disagree .... a small site can be indexed just as easily as a large site. And their algorithms take a lot of things into consideration. The fact is that many sites just don`t need to be massive in size and have hundreds of pages; it simply isn`t necessary for every customer, every site, and not every site has to be dynamic. That`s the point I`m trying to make.

If I do a site for a customer and they only need a few pages, I simply am not going to try to convince them they need hundreds of pages to get indexed to help them be found in a search.

Bigger is not always better.




-------------------------

M Hall
Website Critique Community
International Society of Curmudgeons


JoeJustin

posts: 85

Sep 03, 2007 9:39 PM ET    Quote  Report Abuse
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This is a great thread!  a lot of interaction.  However, maybe I should have made my point a little clearer as Craig mentioned.  I wanted to find out what people thought as far as the standard Static HTML web sites being on the first page in the major serach engines.  I have many friends who fall into this category and I call them the "Meta taggers".  They still beleive that just by having the proper meta tags that they will be able to rech or maintain first page placement in all of their key words.

As you can see there seems to be a trend happening on the search engines as far as dynamic sites, blogs or CMS.  Becuase of the way Google looks at these sites, the trend will continue.  So why would someone invest money into the static HTML web site?  Why not combine the static web pages you are used to seeing with the power of a Blog?

Why don`t we reccomend this more to new business owners who come to StartupNation? 

Are we doing a diservice to the new business owners who don`t know any better?  Maybe that should be another thread....

JoeJustin2007-9-3 21:45:52


-------------------------

Arsenal Marketing
WEB 2.0 Internet Marketing for Business
http://www.arsenalmarketing.com
Joe@arsenalmarketing.com

Reach a larger audience!
Start blogging today!
Using WEB 2.0 strategies & techniques!
john146

posts: 19

Sep 03, 2007 9:53 PM ET    Quote  Report Abuse
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Let`s look at it another way. If you want to be on the first page of a search
for lawyers, good luck with that. But if you want to be on the first page of
the search for Intellectual Property Lawyers in www.washtucna.com/">Wastucna, Washington, a
static page will work just fine.

-------------------------

--
John Ahrens, President
John Ahrens, LLC
JoeJustin

posts: 85

Sep 03, 2007 10:00 PM ET    Quote  Report Abuse
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It might work today.  But it won`t work for long.  All it takes is for a couple fo competitors to either hire the right company or stumble across the fact that a blog is so powerful and your done.  Especially with lawyers, that seems to another trend I am noticing.  a lot of lawyers have been entering the blogsphere in the past 6 months.  So if you want to stay on the first page, you`d better jump on the blog train while you can....



-------------------------

Arsenal Marketing
WEB 2.0 Internet Marketing for Business
http://www.arsenalmarketing.com
Joe@arsenalmarketing.com

Reach a larger audience!
Start blogging today!
Using WEB 2.0 strategies & techniques!
RetiredMember2

posts: 66

Sep 03, 2007 10:17 PM ET    Quote  Report Abuse
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You guys are miles ahead of the rest of the world, the money is where the rest of the world is...I`d like to get my clients where you are, but it is years off. I have people I still cannot email.

nhgnikole

posts: 2660

Sep 04, 2007 2:41 AM ET    Quote  Report Abuse
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No, hundreds of pages doesn`t make you any better than a smaller number and honestly just confuses your customer. Your engine listings don`t even mean squat if you can`t get a sale from your site because the site is confusing/clumsy/awkward/whatever.

And if something that starts with an A shows up in your post ... just don`t think you`re fooling anyone here! Keep it on topic, please!
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