This is a question posed to the proponants of OsCommerce & ZenCart.
Since we all agree that "dynamic" websites appear to be a trend for the time being ...
Is there a way that a static web site`s Front Page can utilize "dynamics" ... to randomly feature products on the Front Page, rather than simply having a static front page with static featured products, using ZenCart or OsCommerce? And have that featured product click thru directly into the store area of that product?
(Not attacking or boasting or setting anyone up ... just simply asking a question.)
Now, lets really get you thinking ...
What if creating new "static" pages from a "dynamic" data base was as easy as a click ... What then???
Because remember ... search engines look for "time stamps" on HTML pages. They go to index the site and find new "time stamps" on the HTML pages that were just created by using the "dynamic" data base and guess what ... they re-index the pages and the site.
Now, better yet ... what if you had the ability to take you 200 item data base ... and convert them individually into HTML pages with a single click??
Now you go from a 10 page "static" HTML site .... to a 700 page "dynamically designed" static HTML site. (Why 700 pages? Because your items are going to be cross-indexed within the data base with multiple catagories.)