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Why shoppers abandon their shopping cart online sales

 
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couchgrass

posts: 20

Dec 06, 2011 10:05 AM ET    Quote  Report Abuse
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I think another (which paypal doesn`t really talk about) is the necessary step until completion.  I know I was using 2checkout and Paypal and didn`t see real results until I went with a merchant solution.



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couch grass
Americasprice

posts: 52

Mar 07, 2012 2:18 AM ET    Quote  Report Abuse
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Being forced to "Sign In" or "Register"  is often a reason.  Also, just accepting one payment method (ex: paypal) as the only payment option is another reason. 

 

 

http://www.americasprice.com 



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Jadquxu

posts: 31

Mar 14, 2012 12:03 PM ET    Quote  Report Abuse
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shopped all Top 1000 retailer sites, added items to a shopping cart, began the checkout process by adding first name, last email, e-mail address and phone number, and then abandoned the carts before completing a purchase. The firm then tracked whether retailers responded with e-mails and analyzed the contents of any follow-up e-mails retailers sent.

Of the 14.6% of merchants that sent Listrak’s researchers a follow-up e-mail, 77.5% sent one e-mail message, 15.8% sent two and 6.7% sent three. Listrak recommends sending three e-mails. “One e-mail is not enough,” says CEO Ross Kramer. “About 50% of the revenue from these e-mail programs comes in the second or third messages.”



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Rejuvenated

posts: 2

Mar 20, 2012 11:06 AM ET    Quote  Report Abuse
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Often collecting data that people see as unnecessary can put people off, they will assume you are going to use it to market to them, give people an option to sign up for an account and if they choose to take extra information then. 



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BrianJames01

posts: 103

Mar 21, 2012 3:13 PM ET    Quote  Report Abuse
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Is there a problem with Paypal guys?



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