I think a lot of people, me included would just like to do our own thing (lifestyle freedom), as we provide a decent living for ourselves.
I also think, that we are the ones who will tend to create some of the big winners, purely out of our passion for our independence, especially when some of those ideas align with emerging markets that are hungry for solutions (like the ones that we provide effectively ).
We probably think small is good, because many of us believe that we can accomplish creating and successfully running a small business, but doubt our abilities to go big.
Personally, I am constantly torn between the deep seated (human spirit) desire to go BIG, and the much simpler, Let me just quietly do well enough to provide adequately for my family and live the life I desire that's free of any boss.
I think the real key, is aligning our individual gifts and passions to a business that suits as many of those talents and skills as possible. That would allow us to at least have fun as we stay small or go big !
Just thinking out loud.
I'm the high energy guy
who sees BIG things for you
and then helps you get there.