WordPress is the best stand-alone blogging platform out there. For the business person, it beats any other conventional blogging system (ie: Blogger, TypePad, BlogHarbor, etc.) If you just want a standard blog and want to tweak, twitter, and otherwise play with your site, WordPress works well.
It is relatively easy to setup and maintain... IF
you have a technical/coding background. If not, you are opening a can of "web programming" worms. (Costs in dollars or hours.)
As an entrepreneur, business owner, or sales professional though -- your focus is (or should be) on connecting and converting through online persuasion. NOT on playing with the code on your site, handling continuous upgrades, or managing multiple sites. (Ie: with a conventional blogging platform you will need a seperate company site along with a seperate sales site..)
We`ve been marketing with New Media for three years now, growing a million-dollar business from the middle of the Pacific using Web 2.0 tools like blogs, podcasts, social networks, online video, etc. We believe whole-heartedly in the power of New Media. But "blogging" in the conventional sense has it`s own pitfalls.
Through our own experience, the experience or our clients, and thousands of hours of testing we`ve found an easier way to combine and leverage multiple New Media channels with proven online persuasion tools. That is the BLOG i360 New Media Marketing system
With a system like this the technology is automated and the persuasion optimized so you can focus on what you`re supposed to as a business owner... making money!
John Paul Micek
Business Acceleration Coach
Win more traffic, customers, & cash online. Grab a free excerpt of the hit book `Secrets of Online Persuasion`
Simple strategies for creating raving fans online at the Tribal Seduction New Media Marketign Journal