Saw an interesting article yesterday about the changing face(s) of MySpace (and not great news for News Corp which shelled out a bundle to buy it.) It describes a trend which I think is one of the reasons that online communities like StartupNation are really taking over as the new MySpaces.
MySpace membership is quickly becoming decidedly older – young people (12-24) are dropping out in droves. According to the article, while safety and privacy concerns are playing a role, the overwhelming reason for the mass defection is that this demo has become disillusioned with the superficiality of the connections they’ve made in the online social networking world.
Here are the numbers: MySpace membership in the 12-24 demo plummeted 44% in the past year; the demo now represents merely 30 percent of MySpace membership.
Some are now concluding that the novelty of “wired life” is wearing off. While everyone’s wired to the hilt, people will become more selective and more sophisticated about the way they use tools such as social networking and text and instant messaging - not just constantly using them because they`re there.
And that’s where StartupNation – our community - comes in. It strikes me that the SuN model and vision addressed this trend long before the trend was even identified. That’s why the online communities that succeed in the foreseeable future are likely to draw on many of the key elements at work here. Among the key elements I see are:
- A common purpose and interest to bring people together to learn, exchange ideas and collaborate.
- A constantly updated stream of high-quality content of interest and practical help to the membership.
“Ownership” that actively participates in the community, responds to ideas and requests generated by members, and involves members in the process – elevating members from mere users into dynamic stakeholders.
Anyone else want to chime in about StartupNation and why it`s "your space"?
Michael Zucker - Strategic Planning, Marketing & Communications email@example.com · www.zuckerconsulting.com “Helping You Over The Hurdles – Keeping You Focused On The Finish Line”