Keyword relevancy refers to how relevant, or important, certain keywords or phrases are to each page of your website. Search engines use keyword relevancy to determine what your page is about, and that is in part what they will use to determine what keywords you will rank for when doing a search.
When optimizing your website for keyword relevancy, it is usually best to only target a few keywords on an individual page basis. That means that your home page should target different words or phrases than an interior product or service page.
If you try to target too many words, the search engine will have a difficult time trying to determine what the page is about. If you don’t properly target the right words based on the content of the page, you could be missing out on ranking opportunities.
When starting out, try to target words that get lower to moderate search volumes. There are several tools which you can use for keyword research in finding the proper targets.
When optimizing your pages for keyword relevancy, it is usually not necessary to over-emphasize your company name, or sometimes product names since you can usually rank for those fairly easily.
It is important where the keyword is on the page when optimizing for keyword relevancy. Here are the places that our free page analysis tool, SiteJuice 2.0, looks for the word in order to score your keyword based on relevancy:
- H1 tag
- Meta description
- Title tag
- Body content
- Bold or italicized
- Alt tags or image filenames
If we find the keywords you are trying to rank for in these areas, you will receive a higher relevancy score, and increase your chances of ranking for the word(s) in a search result. This is one of the ways we perform what’s called “on-page optimization” in SEO terminology.