OK, so I never really hated the iPod, but I`m practicing my attention-gettting marketing skills.
When iPods and other MP3 players first hit the market, I didn`t want anything to do with them. Sure, I listened to MP3s on my computer (using iTunes, no less) while I work, but when I would go for a run, I preferred my simple FM receiver, to be more in tune (pardon the pun) with the live world. I had the same reasoning when I was in my car, preferring the radio to CDs.
Even when I first started listening to an entrepreneurial podcast on iTunes, I still didn`t see the need for taking that on the road. But then I found a few more (StartupNation being the best one, of course) and suddenly I had
to have an iPod. For just $79 I got a new iPod Shuffle (the size of a quarter) and now it`s with me all the time. I`ve only put music on it when I`ve had a flight and had no new SuN podcast to listen to. (Hey Joel, perhaps we need a daily podcast!)
And the best part of all was when I realized that I could plug it into my 15-year-old, cheapo cassette adapter and turn my car stereo into an MP3 player!
My iPod is and will continue to be an integral part of my business and entrepreneurial education. Since I still have a day job, I redeem my long commute by listening to podcasts, allowing me to be learning rather than being entertained.
Thanks Steve (Jobs)!
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