Everyone Entrepreneur has a story. This is mine.A short narrative by H. Dean Hua
Upon graduating from college with a degree in business marketing, I entered the financial services industry. I worked in financial sales helping small business owners plan for their retirement. I enjoyed the profession as it was very rewarding. But I eventually wanted to move on and try something new. That was when I decided to launch Sachi Studio-- a web design and blogging consultancy boutique.
Instead of helping small businesses with their retirement planning, I now spend my days helping small to medium sized businesses tell their story. Yes, you heard correctly- tell a story. Not just design a website nor install a blog. As Principal and Chief Web Evangelist, I`m responsible for helping to develop and evangelize the stories of my clients and their businesses. I believe every entrepreneur has a story. It`s my job to help shape and mold the stories of my clients into the medium of the web.
Why did you start your business? What makes you different from the competition? How do you intend to change the world with your service and product offerings? These are all questions that I ask of my clients to help to shape their web strategy.
In his book, "All Marketers Are Liars," Marketing Guru, Seth Godin shared with us that some of the best ways to attract new customers is to find out what our story is and tell it to the world. Godin preaches that we should be genuine, be authentic, but most importantly, be ourselves. Because at the end of the day, that is what everyone buys- the self. And that is a philosophy I often try to adhere to in my business services.
I believe the web that we know of today offers more opportunities to help tell our stories to the world than at any time in the past. With blogs, search engine marketing, website design, online marketing, more and more entrepreneurs are able to take advantage of these tools as viable resources to help them market their business. As someone who understands a few of these mediums, I am able to educate my clientele on how to best keep telling their stories and increase their bottom line. There is nothing more personal that touches the soul of a human being than to learn the story of another. It`s what connects us and validates our humanity. That`s why I do what I do.
So this is what I do on a daily basis- help tell a story for another entrepreneur.
So why do I need a vacation? Quite simple really.
The 3 more obvious reasons are;
- A need to get away from it all, if even for a few days.
- Needing a few days respite from the organized chaos that I face [especially here in the Washington DC area]
- Take a few pics with Mickey Mouse of course. But don`t we all?
picked winner means validation. If you pick me and my story then you
validated what I`ve always believed in; that stories are what sell.
Stories are what helped make this country as a great place to live in.
Picking me means that you believe what I believe-- that story tellers
are very much in demand and we provide value to the world. That we
realize a story can touch another person`s life.
- Being picked allows for time and reflection on my personal journey so far. It allows me to ask myself, "How far have I come so far with my own entrepreneurial story? How do begin chapter 2 of this story? How do I envision the rest of my journey playing out?"
Every single day, there are thousands of busineses being launched. Many have hopes of striking it rich. Many hope to break free from the tyranny of a job. Others hope to deliver to market a product or service they believe can impact society. Irregardless of what differentiates us, there is one element that unites all entrepreneurs-- we all have a story to tell. What`s yours?
Dean | Chief Web Evangelist & Story Teller