Forums: Discussions for entrepreneurs and small business.

I`m a big believer in creating customer evangelists - word of mouth advertising. Check out this site for:

http://www.creatingcustomerevangelists.com/

They have a great book and they are involved with the recent best seller "The Big Moo" - good reading for any business - startup or established - IMHO.

R@

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Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog

Would The Big Moo pertain to small (tiny) gift stores that need to start small but grow at a management speed?  Thanks for the link and your help.

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Donna - Dance to the Song of Life!
Owner - The Basquet Case Market & Gifts
www.thebasquetcase.com

Do you have any idea where the name The Big Moo came from? As a farm girl, I`m fascinated.

Word of mouth advertising is the kind I`m looking for. I`ll have to read the book. Thanks, Keycon.

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VickiJ
www.freshairjournal.com

The main author also wrote The Purple Cow - so I guess the natural progession was The Big Moo. Both are good. I couldn`t remember where the name came from but I believe it told in the book. I don`t have my copy - out on loan. But see below.

This quote straight from a description of the book at Amazon:

"Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers` attention."

R@

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Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog

I would also highly recommend Discovering the Soul of Service by Leonard L. Berry.  It is worth its weight in gold for any service oriented company.



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Ryan J StarPointe Marketing Website Development, Hosting & Marketing Consulting

Found with a bit of googling.  Interesting, really, when you consider Seth Godin`s approach is to extol the benefits of purple cows, and yet the original punch line is "i`d rather see than be one".

A Purple Cow
By Mr. Gelett Burgess
I never saw a Purple Cow,
I never hope to see one;
But I can tell you, anyhow,
I`d rather see than be one.



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Personal: http://www.morinfamily.com/blog
Geeky: http://duanesbrain.blogspot.com
Shakespeare: http://suchshakespearestuff.blogspot.com

As I am probably older than many of you, we used to use the term "customer advocacy"....same principles.

And by the way, you can gain a lot of public advocacy by visitin and contributing to blogs that are related to your business.


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Kim
the-petset.com
blogfabulous.com