I know you "talked" to steve, but this is an open discussion...

After development of a logo, comes development of the stationery, website, and everything else associated with the company...this is where strategy is important and this is where the logo is not just something you like, it is something that "likes you" meaning its development sort of draws a line in the sand from which other elements can be done, even by other people. At the high end, logo development, usually includes the development and printing of and creation of a pdf file of Identity Guidelines, which puts out a set of rules for how to use the logo, what typefaces are acceptable for what sorts of communication, etc. If you search for identity guidelines, you might get luck and find a whole pdf version for some company....

Wait a minute, I did a quick search and came up with the identity guidelines for the University of Wisconsin:
http://www.uc.wisc.edu/logo/

Jerry


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Some work available at http://www.bonojerry.com Products available at http://www.zazzle.com/bonojerry*

Yes, identity guidelines are one way.  Not everyone uses them nor do all artists create them.  I will admit that it is something I have not done for logowork but I have written some notes when turning in a logo to a client.



You find people who`s styles are complimentary or adaptable.  Any talented designer would be able to work with different "looks".  Do you think one person handles all of the design efforts for big companies with strong branding?

When I was at Nickelodeon, an entire team of artists would create the shows, having to draw the characters and backgrounds in the same style.  Yet as individuals, our personal styles varied greatly. 


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Steve Lowtwa

I`m not Stve, but I`d like to answer this if I may.

If the client is not using a firm to do all of their printing and is piece milling it out to different vendors, it is up to the client to provide the correct file. A good desgner provides the client with their logo in the acceptable formats needed to do print and web/electronic. I give at least 4 format logo variations to my clients with an explanation of how/when each are used. This included EPS needed for most print jobs and GIF needed for web (or PNG if they request it). I also provide a JPG file and a WMF. I also tell them there PMS colors for matching purposes.

Why provide all of this? Because it helps keep the logo consisitent in all areas of use. If the client places the JPG in their accoutning software, it will be the same logo as what he has printed on his signs, brochures and t-shirts that require an EPS format. Again, it is up to the client to ensure the correct file is provided if they are piece milling work out. If you stick with a firm, there shouldn`t be any conisistenecy issues.

I hope that helps shed some insight.

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