Forums: Discussions for entrepreneurs and small business.

I know you "talked" to steve, but this is an open discussion...

After development of a logo, comes development of the stationery, website, and everything else associated with the company...this is where strategy is important and this is where the logo is not just something you like, it is something that "likes you" meaning its development sort of draws a line in the sand from which other elements can be done, even by other people. At the high end, logo development, usually includes the development and printing of and creation of a pdf file of Identity Guidelines, which puts out a set of rules for how to use the logo, what typefaces are acceptable for what sorts of communication, etc. If you search for identity guidelines, you might get luck and find a whole pdf version for some company....

Wait a minute, I did a quick search and came up with the identity guidelines for the University of Wisconsin:
http://www.uc.wisc.edu/logo/

Jerry


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Some work available at http://www.bonojerry.com Products available at http://www.zazzle.com/bonojerry*

Yes, identity guidelines are one way.  Not everyone uses them nor do all artists create them.  I will admit that it is something I have not done for logowork but I have written some notes when turning in a logo to a client.



You find people who`s styles are complimentary or adaptable.  Any talented designer would be able to work with different "looks".  Do you think one person handles all of the design efforts for big companies with strong branding?

When I was at Nickelodeon, an entire team of artists would create the shows, having to draw the characters and backgrounds in the same style.  Yet as individuals, our personal styles varied greatly. 

I`m not Stve, but I`d like to answer this if I may.

If the client is not using a firm to do all of their printing and is piece milling it out to different vendors, it is up to the client to provide the correct file. A good desgner provides the client with their logo in the acceptable formats needed to do print and web/electronic. I give at least 4 format logo variations to my clients with an explanation of how/when each are used. This included EPS needed for most print jobs and GIF needed for web (or PNG if they request it). I also provide a JPG file and a WMF. I also tell them there PMS colors for matching purposes.

Why provide all of this? Because it helps keep the logo consisitent in all areas of use. If the client places the JPG in their accoutning software, it will be the same logo as what he has printed on his signs, brochures and t-shirts that require an EPS format. Again, it is up to the client to ensure the correct file is provided if they are piece milling work out. If you stick with a firm, there shouldn`t be any conisistenecy issues.

I hope that helps shed some insight.

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Make it count! My Passion: www.jdawgdesign.com - My Rush: www.wyliephotos.com

hi logo is your business face to the world. there are many online sites found that design the logo for you based
on your needs. to design the logo visit XnYnZ.com here they provide 2 plans you can choose the one among them.they have hundreds
of custom logo design for all types of organization . the logos are created using unique fonts .i hope it will be helpful to you .

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The first thing to consider when developing a logo design is its purpose. For example, a logodesign intended to be used on a website may be different than a logo design that will be used to make stationary or printed on objects such as coffee mugs or promotional pens. If you intend to use your logo design for multiple applications, you must consider one that will look great in small print on a letterhead or in large print on a billboard. You also must consider one with colors that can be easily reproduced for a variety of purposes.

Above all else, remember that your logo design represents your company. Therefore, it should represent the image you wish to portray to your customers and clients. If you are a lawyer, for example, your logo design should be professional and a bit conservative. If you are a professional clown, however, your logo design should be fun and light-hearted.

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I think brilie54 you should use the logo design guildlines provided by nhgnikole to make sure that the lucky contest winner will provide you the logo in vector graphics (file format should be EPS, AI, CDR or SWF), b&w inverted, in proper color schemes and system for printing (CMYK) etc.  (some of the contestants have already done that), etc.

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Poudre Valley Health System

Of course logo is most important thing in our business, logo is one type of brand name of our product and service and it represents of your whole business in the market segments. So you choose relevant logo for your business website.

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