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How about something along the lines of "does your financial management
company care about you," in such a way as to tie in the growing anxiety
over the mortgage problems.
It`s a press release, after all, and should be about news...not so much
about a sales promotion, although that`s part of it. I`m just thinking
in terms of the "flavor" of the written piece. You`re writing a
headline, rather than a "title," so to speak, right?
