Forums: Discussions for entrepreneurs and small business.

Hello everyone.  I am new to this forum.  There is some great insight here and I was hoping someone could help me.  I recently conducted a client satisfaction survey in which we got very high marks in several customer service areas.  The survey also revealed how clients feel about their current financial outlook and some other general opinions about the industry.  I plan to send a press release.

Question: do I lead the press release with the fact that our company ranked high in client satisfaction/loyalty or do I lead with how clients feel about their financial outlook (that it was good despite such a turbulent year)?  I plan to send to local press and some financial trades as well.

Any feedback would be greatly appreciated.  Thank you!

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

I`d agree with Melanie, and go with the customer service as your lead, but be sure to mention the high-rankings in product, if that`s what you`re referring to by how people feel about their financial condition. It seems as if you`re saying you helped them create that condition, in which case they`re satisfied.

If the question is just in general about how people feel about their financial situation, then don`t bother, and stick with the customer service survey results.

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Thank you so much for your input.  You sort of confirmed what I was thinking, but I`m also still confused.  I do think there are some benefits here.  Which do you think readers & editors would be most interested in as a lead- in:

1. The top 3 issues most likely to impact people`s investment decisions over the next 5 years.

2. Nearly two-thirds of clients feel secure about their financial situation despite such a volatile year (oil prices, subprime mortgages, etc.).  40% of these people feel better about their finances from 3 years ago.

3. 75% of clients rely on their investment advisor most for making important financial decisions.

Thanks again for your help!

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

Thanks for the article.  Great site, by the way.  I still believe there is merit in letting people in the financial industry know what is on investor`s minds.  We all love to read research results from Forrester, Nielsen, etc.  Most of it IS meaningless, but we can`t help but not compare ourselves to others. 

So...I will keep digging for an angle here.  Thanks.