Hello everyone. I am new to this forum. There is some great insight here and I was hoping someone could help me. I recently conducted a client satisfaction survey in which we got very high marks in several customer service areas. The survey also revealed how clients feel about their current financial outlook and some other general opinions about the industry. I plan to send a press release.
Question: do I lead the press release with the fact that our company ranked high in client satisfaction/loyalty or do I lead with how clients feel about their financial outlook (that it was good despite such a turbulent year)? I plan to send to local press and some financial trades as well.
Any feedback would be greatly appreciated. Thank you!