Forums: Discussions for entrepreneurs and small business.

It isn`t about popularity of keywords. It`s about relate-ability of keywords. We sell signal flags, but we have related words like "gifts, kids names, wedding reception."

If, on the other hand, we were to develop SEO content for such things as "engine oil, auto mechanic, space station," we might pick up more people, but to what purpose?

In other words, at what point do potential customers not only abandon a site, but get angry with the site because it showed up with irrelevant content during a search they made?

Did you know that many of the words in the dictionary are variations of the same word? Why the redundancy?

Because dictionary publishers realized long ago that people have different research habits. We don`t all think alike. While two people may be looking for the same exact word, they may look for that word in different ways.

Well doing keyword research is no different. People search keyword phrases differently, although  many of the keyword phrases they`re searching for mean exactly the same thing. They`re just worded differently.

Also, Internet marketing is ultra-competitive.Why not give yourself every possible advantage?

 If you can obtain high rankings for relevant, less popular keyword phrases, why wouldn`t  you go for it? Why not give your target audience every opportunity to find you?

I going to continue to give my target audience every opportunity to find my website.

Dale King

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Actually, search engines may penalize sites that practice such SEO. So, not only do you risk viewers being unhappy, but getting banned from some search engine results.

~Roland

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

And rightfully so. Anyone who practices illegal SEO tactics should be banned.

Dale King

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If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

PageRank, as already stated, is not always up to date. Although it is an indicator of some positive things, it is only for one search engine, and, for myself, it doesn`t always go hand in hand with higher search results.

I have a site which has been online for about 3 years. Right now, the main keyword phrases " used commercial trucks " and " used commercial trailers ", has it ranked number 3 in Google, number 1 in MSN for both. This is with a page rank of 3. And, there are some much bigger and better known competitors with a higher PR.

Maybe its open to how someone interprets it, but I think just being relevant, and having the relevant content, to what is searched for is much more important that dwelling on PR.


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M Hall
Website Critique Community
International Society of Curmudgeons

very well said.... Page rank is important though but surely it is not very relying... i mean with page rank like 1 or 2 also sites do appear on top 10 rankings in google search for some specific keywords... in my opinion alexa ranking plays a better role here... as it gives an idea of the traffic we are actually driving.... so alexa ranking is a better measuring tool then PR....





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www.PurpleTrail.com
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I love this topic. Roland, I don`t know you and I`m not implying this is you so don`t take it the wrong way.

Keyphrases are either long tail or short tail.  What ticks me off is the SEO Consultant that sells the "long tail phrase" for for "short tail" money and deceived the client into thinking their indeed paying for that phrase thats most searched.

I left an in-house position b/c their selling point was the fact their clients ranked number one for "your neighborhood name homes for sale". What a joke! I can literally blog about that community and add it to the title of my post and rank it in 48 hours.

To me it boils down to what you`re selling/telling the client. Do they understand and agree to rank for "long tail keyphrases"?  Do they understand it takes longer to rank for "short tail keyphrases"?  You can quickly weed out the snake oil SEO wannabees by knowing the difference.  Filling in your client on the differences is priceless.

Sorry for the l-o-n-g quote, but I have no idea what your post has to do with anything I said or quoted others

As for long tail, it is something that should be monitored from time to time to see if there is a niche market / key phrase that may be explored. Plus, for those sites that are in a highly competitive (search word) market it may actually be a viable approach to highly relevant traffic until the site becomes more established.

Long tail / short tail are not mutually exclusive either.

~Roland

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

If the question is: ` which is more important, PR or traffic?`
.........Than my answer is traffic hands down. A year ago, I would be incorrect. But today, PR plays a much smaller role in your rankings than most realize. It is still possible to have a top ranking website, with a high conversion rate, but have poor PR. Therefore, I think traffic is more important.

On the other hand, if the question is: `which is more important, a high conversion rate, or lots of traffic?`
......Than the answer is Conversion Rate - hands down. At the risk of over simplifying; Google designs their algorithms so that high converting, relevant websites receive the most traffic. Its not like 5 years ago where the best metatags got the most traffic - today, it is about the most relevant and helpful site.

For elaboration on the logic behind what I just said - I recommend reading this article on how Google prices their adwords campaigns.

 


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Best Regards,

Victor Wise

i guess definitely traffic is very important... at least through analytics we are able to know what is happening on our site.... and believe me m never able to understand what are the rules these PR guys follow to determine the ranking of s a site... some say it`s inbound and outbound links but no one knows the exact thing... :(... 

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www.PurpleTrail.com
Free Online Invitations & Event Planning Tool