Well, we`ll have to completely disagree on that one. But we can agree on the idea that what a person perceives as real is what motivates them to act. :-)
When I say PR is over rated........ I think PR - the actual # that Google assigns, is only important to some "webmasters" or people "in the business" or those that are livng a little in the past. Most viewers do not look for sites that have a specific PR#.
Long tail keyword searches - there is a practice of optimizing your site for "long tail searches". "Boat hardware" versus "5-inch bronze boat cleat" is an example of a typical targeted keyword versus a long tail keyword/phrase. The theory of long tail searches is (1) long tail search phrases are easier to optimize for/ there is less competition (other website in the SERP) and (2) the total of hits/results from long tail searches can be as significant as the number of hits/results from a targeted keyword.
There is a tool to show you what long tail keywords are used to reach your site, but you can get a indication of them by looking at your website stats too.
True, I do not optimize my vwebworld page for my tag line. I use it to provide links to my clients while displaying the variety of my web design work. AND true I do not pay much attention to PR... I think that may be consistant with my belief that PR is over rated and not as important as other factors.
Over 60% of my traffic comes from referral links (I focus on relationship building), 17% from searches, and 23% direct.
While Google may "value" PR, the PR # you see is not a real time number.. it may be a day, week, or a few months old. BTW your website home page appears as PR3 when I bring it up.
Long tail searches... I did not mean to imply you would optimize for all long tail search combinations... as you say web page content essentially does this for you since it is usually the source of the long tail search result. However, I am suggesting it is a good idea to know your long tail search results.. it can indicate a strong market and indicate a direction to change your page optimization.
Exactly! "The long tail searchers also happen to be more reliable buyers". Another reason to check out your site`s long tail search results.
So you don`t think people are searching for those less-popular keyword phrases? Well, you`re wrong.
More importantly, you`re missing the boat on thousands and thousands of relevant, second tier keyword phrase variations you`ve never even considered.
In addition to that, you`re leaving a ton of money on the table, because you`re not being creative and thinking outside the box, regarding potential keyword phrase variations you can use to help people find your website.
I didn`t just arbitrarily make up a bunch of keyword phrase variations. I researched every one of my phrases very carefully.
Granted, just one or two of these less-popular keyword phrases probably won`t make a whole lot of difference to your bottom line. But when you have hundreds or even thousands of them, the numbers can add up pretty quickly.
How do I know this method works? Three reasons:
1. I did my homework.
2. My stats don`t lie.
3. I ask and my clients tell me what keywords they used to find me.
The bottom line is this: Whether you choose to believe it or not, people do search for less popular keyword phrases - more than enough to make it worth your while financially.