We are looking to hire additional people to work in sales for our company. I recently had a conversation with a colleague of mine from business school who suggested I go on the AARP web site and look at hiring people from the "Over 50" crowd.
I think hiring older people is a fantastic idea since they often have some relevant work experience, need less training, and tend to be more loyal. Another advantage for us is that our target market is filled with people who are 50-70 years old. If anything, I don`t think a 22 year old who is fresh out of college would be a suitable hire.
I browsed through the AARP forum and read countless threads of people complaining about being passed up for a promotion or unfairly downsized. Even though our country has regulations in place to prevent age discrimination, the fact is that it still happens.
Where should we look at finding people who are in the "Over 50"/ AARP crowd? Does anybody have any experience in doing this?