A freind of mine is assisting her daughter with a process like this. The daughter has designed a high end piece of baby gear. She found a regional manufacturer to make 50 pieces. Now she is shopping it around to specialty (high-end) baby boutiques in the area. She also somehow landed a meeting with the buyer for the Nordstrom baby department (they are headquartered nearby).
You should have a local/regional parents type magazine. Upscale specialty shops usually advertise in these as they are aimed towards more affluent parents. Hope this helps.
For my 3 1/3 cents take an each way bet.
Start with a 1-2 page business plan in bullet point with three sections;
1 What I need to start:
Licences, insurance, and other essentials.
2 What I need to do very quickly In the first few months:
Small batches, trial marketing, trade shows, pricing, paypal, credit card facilities etc
3 What I need to improve in the long term once I have established:
Staffing, procedures, new developments in product/ marketing, selling into chains, moving out of the home office, branding PR etc.
Initially I would think, do, review; that is think of something to start or improve, try it on a small scale then review what happened if it works, keep going and think of ways to improve it , if it doesn’t live up to expectations then learn from it and think of a new approach and repeat the cycle building up as you go.
Okay. So how does this sound? I get insurance (how do I know how much I need, by the way?), I trademark the business name, I get a website up and going. Will I then be ready to start contacting businesses? What else am I forgetting?
By the way, I just wanted to thank all of you who are taking the time to answer my questions. It is very much appreciated - every one of you. I`m lucky to have found a site with such intelligent, successful people. Thanks!