I`ve been lurking on and off here for about a year now as a direct result of reading Startup Nation.
My wife and I run an all-in-one sewing/embroidery business from our home. The majority of our business is word of mouth with some minor marketing as of late to help "boost" business. My wife will be losing her day job soon as her company has been sold and it`s my feeling that we would get more exposure to the business if we had a storefront. I`ve mentioned this to her on several occasions over the past couple of years and it`s a bone of contention between us.
Last week I received word from a colleague in the business that a storefront may be available soon as the current owner is retiring and moving away. I haven`t pursued it yet as my wife is still somewhat obstinate about making the leap, citing her usual arguments of overhead, working hours, lack of vacation time, etc..... Of course my counters are: exposure, walk-in traffic, drive-by traffic (the storefront is located in a specialty type strip mall across the street from a major chain grocery store), established customer base from the previous owner, the constant parade of customers through our home, etc.....
My question is: When, if ever, should you make the jump away from home to a store? How would you know? Is it gut? Or something else? Admittedly, I am somewhat of a business novice so knowing when to make the leap is virgin territory for my wife and I.
I wasn`t sure which forum to ask this in. This was my best guess.