I`m hearing two schools of thought:
1) Be different: Find you niche and your position and it will be easier to compete
2) Be a one stop shop because that`s what the customers want.
1) Be different: Find you niche and your position and it will be easier to compete
2) Be a one stop shop because that`s what the customers want.
Each perspective also has its problems, though:
- If you are truly different (unique), you`ll probably have to spend a lot of time educating the unexplored market.
- If you`re part of an existing and well-developed market/product, then you have the issues of differentiating.
Marketing, product introduction, conversions, site development, all are complex situations. They have complex interactions of many variables. Too often on these forums, people want (or hope or wish for) a so-called simple solution. They want an answer that can be summarized into a few paragraphs, completely covering the "few" factors making up the problem.
Teach me C++ in two hours. Make me a piano player in 12 easy lessons. Turn me into an Olympic skating champion with a book. "Is it nature or nurture?"
The old model of single-factor solutions has collapsed totally for almost anything other than how to make a recipe. Computer technology, networks, particle physics, genetic decoding, and a myriad of other new areas in science have made it clear. There isn`t a 1-answer solution to these kinds of problems. There isn`t any "synopsis," or "Reader`s Digest" version.



