I think when a customer`s demands exceeds their value, it`s time to invite them to shop elsewhere. I was reading somewhere the other day that a store manager would deal with unruly and demanding customers by saying, "I don`t believe we are going to be able to please you here. Here is a $10 gift card for one of our competitors. Perhaps you will find satisfaction at their store." The manager figured it was worth $10 to get rid of a customer who was consuming more time and energy then they were worth. It`s often the low-dollar customer who has the highest demands. They think they are doing you a favor by spending $3 that day and then treat you like dirt for the pleasure.
Some customers you can`t afford to have.
~Kim
ScrapBiz
Kim,
Great post and insight. I would agree with you wholeheartedly. Thanks for sharing your thoughts about when a company should "fire their customer."
We do it one of two ways -- we either set their pricing so high that they willingly look for someone to replace us. The second way is to council them on how they can save more money -- and refer them to someone else.
Problem customers are just that.
Daye
Roday Signage, LLC
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