Great topic Melanie!
Over the years my PR efforts have led to
articles being written about my business,
interviews, new clients, speaking engagements,
being included in books, offers to write magazine articles myself, and more.
My personal PR efforts in using my "
Toot! Toot!" press releases led to me being featured in articles written by
Ilise Benun and in her book
Self-Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios. One such article was
eSelf-Promotion, which appeared inthe international design magazine
HOW. She also mentioned my business web site in an
interview about self-promotion. The exposure from those sources, and encouragment from Ilise herself, directly led to me being offered a contract for
my first book. I`m now writing my second book and four other publishers have expressed interest in having me write books.
My
press releases (via smail mail and email) are an incredibly low-cost form of promoting myself and result in all kinds of additional exposure. My
pro bono involvement with nonprofit causes have also created interesting results.
Speaking engagements and serving on conference panels has become a source of PR for my business - and I usually get paid as well. Writing articles for magazines and webzines had been an additional PR outlet for my business. My blog has become another effective, low-cost PR vehicle for my business. Each PR tool creates a type of "snowball" effect, in playing off of each other, and leading to other PR opportunities.
Rather than money, my PR efforts take quite an investment in time. That`s why my office is "closed" on Fridays and I spend much of that day each week just dealing with PR projects - including writing some blog entries in advance.
My marketing/promotion budget is spent on design competition entry fees. With award-winning works comes the opportunity to put my PR efforts into place - and the cycle begins all over again. I do no paid advertising or direct mail.
Not all the tools I have used will work for all businesses - but a variety of resources from the PR "menu" may be very effective in increasing the profile of other businesses.
The ultimate impact has been for my business to move in the direction of more high-end projects and consulting. Much more of my time is now spent writing articles and books.
- J.
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Jeff Fisher |
Jeff Fisher LogoMotives |
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