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There are various successful marketing tools for a business actually. Which exactly to adopt for your business, depends on the kind of business you are running and how do you want to approach your audience via it.
Article marketing is one of the best ways along with doing proper SEO and SMO.
Article marketing is fast becoming very addictive.I think the best way to get into bum marketing is being willing to pump out lots of articles each day,and link them to niche blogs and websites. It is up to you to take that knowledge and apply it.
my favorite marketing methods are
4)banner ads and text ads
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In my own experiences, there are 3 channels would all work for e-marketing purpose:
1. SEO - the best channel in the long run
2. PPC - Google adwords and CPM on niche relative nice alexa ranking sites would be the best for instant paid traffics
3. Social media - the best channel for new sites about instant free traffics