What`s Your Favorite Marketing Method?

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What`s Your Favorite Marketing Method?

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introniche

posts: 5

Jul 07, 2008 8:54 AM ET Quote Report Abuse

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Word of mouth is definitely a good way to market your business.

I`d also like to evangelise the notion of cross-marketing here.

Cross-marketing (or cross-promotion or co-marketing) is the procedure where you find related companies with good reputation to either

- do joint marketing actions

- advertise and promote each other to your respective clients

It`s a real cost saver and very credible marketing at the same time.

Check out this <a href="http://www.introniche.com/">website</a> for more information.

Cheers,

Sam from IntroNiche

DaleKing

posts: 1061

Jul 07, 2008 10:19 AM ET Quote Report Abuse

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My favorite would have to be e-zine marketing. I like the creative side of putting one together and then sending it out. I find that some of the people I send to will actually forward them to friends and associates thus working almost like word of mouth.

I agree. Ezine marketing is very viral. Not unlike article marketing.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

JodyGabourie

posts: 6

Jul 07, 2008 5:29 PM ET Quote Report Abuse

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I enjoy writing so my favourite marketing methods involve blogging, ezines and article writing. I perform these tasks for my own business and also on other people`s sites and blogs - as a guest or a contributor.

What`s great about these methods is that they all go towards building credibility and a profile with people in my target group. I believe that marketing is a relationship and is therefore based on trust, respect and like - all of which are fostered by credibility and consistency.

What marketing methods you choose should be based on the personality of you and your business and also based on your strengths - ie. do you enjoy speaking, writing, getting out and meeting people?

And whatever you choose, you must make a committment to do it consistently and often - othersie you`re just wasting your time.

Warm regards,

Jody Gabourie

www.jodygabouriemarketingcoach.com

-------------------------

Jody Gabourie - The Small Business Marketing Coach

"Find and Keep Your Most Profitable Clients"
www.JodyGabourieMarketingCoach.com

DaleKing

posts: 1061

Jul 07, 2008 7:07 PM ET Quote Report Abuse

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Whatever you choose, you must make a committment to do it consistently and often - othersie you`re just wasting your time.

Well said, Jody! I couldn`t agree more.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

LogoMotives

posts: 772

Jul 08, 2008 1:54 PM ET Quote Report Abuse

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My favorite marketing method is a bit more unique than most - and wouldn`t apply to most businesses.

As an identity designer, years ago I started dedicating my marketing budget to entry fees for design industry competitions. The resulting publishing of my logo designs in books, from domestic and international publishers, that are sold around the world has become my most successful promotion tool. Between 80-85% of the potential clients coming my way begin our interaction with "I was at my local bookstore, flipping through a book of logos, and saw your work..."

That marketing tactic then leads to making use of press releases, blogging, and promoting the published results in other ways.

- J.

-------------------------

Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

JodyGabourie

posts: 6

Jul 08, 2008 2:52 PM ET Quote Report Abuse

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Dale,

Thanks for posting a reply....it showed me my typo! Perfection isn`t something I profess too - but I`m going to definitely check my postings a little closer!

Take care,

Jody

-------------------------

Jody Gabourie - The Small Business Marketing Coach

"Find and Keep Your Most Profitable Clients"
www.JodyGabourieMarketingCoach.com

DaleKing

posts: 1061

Jul 08, 2008 3:14 PM ET Quote Report Abuse

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Dale,

Thanks for posting a reply....it showed me my typo! Perfection isn`t something I profess too - but I`m going to definitely check my postings a little closer!

No worries, Jody! None of us are perfect. By the way, I`m always on the lookout for outstanding marketing talent to add to my GuruKnowledge.org website. And after doing some investigating, you made the team. You can view your guru page here.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

JodyGabourie

posts: 6

Jul 08, 2008 3:44 PM ET Quote Report Abuse

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Hey Dale!

Thanks so much for honor! I really like your site and it does have a lot of helpful information. Please let me know if I can be of service in any other way.

Take care.

Jody

-------------------------

Jody Gabourie - The Small Business Marketing Coach

"Find and Keep Your Most Profitable Clients"
www.JodyGabourieMarketingCoach.com

DaleKing

posts: 1061

Jul 08, 2008 4:14 PM ET Quote Report Abuse

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Hey Dale!

Thanks so much for honor! I really like your site and it does have a lot of helpful information. Please let me know if I can be of service in any other way.

Jody, thank you for your kind words about my site. They are very much appreciated. But actually, it is I who should be thanking you. If not for talented individuals like yourself, my website would not even exist. By showcasing talented and knowledgeable marketers like yourself on my website, I`m honoring my readers who mean more to me than anything else - other than family, friends and god. So, thank you!

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

matherwis

posts: 21

Mar 11, 2011 8:02 AM ET Quote Report Abuse

Points: 0 Vote

Trade Shows is where its at. You can get in front of a very specific target audience that comes from often times global locations. Plus you can be in person talking face to face with your potential client.

The trick is to have a great Trade Show Exhibit Company to guide you through it.

-------------------------

Mather Wis

Web Wis dom --Philadelphia Web and Branding Design

HiShine -- Philadelphia Cleaning Service

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