What`s Your Favorite Marketing Method?

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What`s Your Favorite Marketing Method?

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DaleKing

posts: 1061

Jul 02, 2008 8:53 AM ET Quote Report Abuse

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It`s no secret in this forum that I`m a huge proponent of article marketing. Article marketing has been extremely beneficial to my business. In fact, it`s my favorite and #1 method of marketing my business. Obviously, there are numerous other ways to market your business including, word of mouth, e-mail, ezines, forum posting, newsletters, pay-per-click, banners, traffic exchanges, referrals, press releases, radio, tv, newspaper, magazine, direct mail, etc.

What`s your favorite way(s) of marketing your business? What works best for you?

Dale King

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Engraver

posts: 178

Jul 02, 2008 10:27 AM ET Quote Report Abuse

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My favorite would have to be e-zine marketing. I like the creative side of putting one together and then sending it out. I find that some of the people I send to will actually forward them to friends and associates thus working almost like word of mouth.

CraigL

posts: 9051

Jul 02, 2008 2:44 PM ET Quote Report Abuse

Points: 1 Vote

Y`know, I`ve got a question on this, arising from an article I read last night. I understand the whole concept of using articles to attract business (or at least traffic) to a Web site). Fine, that`s a good thing.

Last night I ran into an article, just in general, searching for some information. I found an article with a heading that exactly matched my needs. I clicked the article.

That took me to some site, where I read the article with great interest. Do I remember the site? Absolutely not. No idea whatsoever. When I was done with the article, I clicked away to Google, and went on with my life.

So although articles might drive traffic to a Web site.....what`s the next step? How does somone parlay that initial arrival on the site into someone then actually visiting the whole site itself?

casavalridge

posts: 96

Jul 02, 2008 3:39 PM ET Quote Report Abuse

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The one "watch out" on article writing is that you lose control over where your work (and the name of your business) might end up. I wrote some articles about a year ago and monitored where they were republished using google. Long story short, they ended up on a site that I did not want associated with my brand.

I am probably a little more sensative to where my content ends up because Trailmix.Net is a site for parents looking for things to do with children, but I imagine that this would be a concern for anybody wanting to protect the image of their business.

DaleKing

posts: 1061

Jul 02, 2008 3:57 PM ET Quote Report Abuse

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How does somone parlay that initial arrival on the site into someone then actually visiting the whole site itself?

The trick to getting readers to partake of the rest of your site depends on a variety of factors. Not the least of which is your website itself. But everything starts with the article. If the article is interesting and well-written, the reader will probably want to look around the site to find out more information about the author of the article - or at the very least bookmark the site. For example, over 70% of the readers who visit my website via my articles, also visit at least two additional pages on my site. Also, roughly half of my visitors bookmark my site. That`s where having an attractive, user-friendly website with lots of useful content can close the deal.

At the end of each article I use a resource box, which is basically a short blurb about my business. Some writers use the resource box to get readers to subscribe to their newsletter or download a free e-book or software product. Either method can be used to entice readers to return to your site. For example, if readers subscribe to your newsletter, you can include links to additional products and services in the body of the newsletter.

And if readers download a free e-book or software product, you can include links in those items as well. I personally like to use the resource box to promote the various affiliate programs I belong to. The link I use in the resource box goes directly to another page on my site, which is a review of the product I`m promoting.

As you can see, there are a number of ways to get readers to visit other areas of your website. Basically, you are limited only by your imagination!

Dale King

-------------------------

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hype, lies and scams...read this!
Click here for more details!

georgebizpro

posts: 3

Jul 02, 2008 4:32 PM ET Quote Report Abuse

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I have good luck helping clients with SEO.

I also recommend looking into Google Print, a very good marketing technique. It really all depends on the business though.

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phantomindeea

posts: 14

Jul 03, 2008 11:26 AM ET Quote Report Abuse

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Article writing can be very beneficial to certain types of businesses. Another form of this is blogging -- which I feel is essentially a form of self-publishing. It`s difficult to actually get conversion off of blogging but it has many networking benefits, and the better the blogger you are the greater the success.

Linked in can also be used for marketing, again depending on what your business is. Word of mouth spreads quickly through that community...

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-ph.ind

GeorgeN

posts: 5

Jul 03, 2008 1:07 PM ET Quote Report Abuse

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I worked with a real estate investment company who marketed their seminars by telemarketing campaigns. One day they showed us the effectiveness of the call floor and sadly, despite our efforts and numerous calls, "word of mouth" brought in more customers than us. The progress can be slower, but you build and expand off a firm customer base and there`s relatively no cost. So I`ve seen the effectiveness of marketing by Word of Mouth. Article writing seems effective as well, it also seems to shy away from the less personal "salesman spam gibberish" that often turn people off.

katt33

posts: 484

Jul 03, 2008 2:29 PM ET Quote Report Abuse

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If one is going to focus on wholesale sales, what would be the best marketing tools online and offline to promote ones wholesale division?

DaleKing

posts: 1061

Jul 03, 2008 3:38 PM ET Quote Report Abuse

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If one is going to focus on wholesale sales, what would be the best marketing tools online and offline to promote ones wholesale division?

There is no one best marketing tool online or offline for any situation. There are always a variety of ways to achieve your objectives. It really depends on what you`re selling, and who you`re selling it to.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

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