How does somone parlay that initial arrival on the site into someone then actually visiting the whole site itself?
The trick to getting readers to partake of the rest of your site depends on a variety of factors. Not the least of which is your website itself. But everything starts with the article. If the article is interesting and well-written, the reader will probably want to look around the site to find out more information about the author of the article - or at the very least bookmark the site. For example, over 70% of the readers who visit my website via my articles, also visit at least two additional pages on my site. Also, roughly half of my visitors bookmark my site. That`s where having an attractive, user-friendly website with lots of useful content can close the deal.
At the end of each article I use a resource box, which is basically a short blurb about my business. Some writers use the resource box to get readers to subscribe to their newsletter or download a free e-book or software product. Either method can be used to entice readers to return to your site. For example, if readers subscribe to your newsletter, you can include links to additional products and services in the body of the newsletter.
And if readers download a free e-book or software product, you can include links in those items as well. I personally like to use the resource box to promote the various affiliate programs I belong to. The link I use in the resource box goes directly to another page on my site, which is a review of the product I`m promoting.
As you can see, there are a number of ways to get readers to visit other areas of your website. Basically, you are limited only by your imagination!
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