There comes a point where you`re past the startup phase. You had The
Big Idea, went through the agony of deciding if you should make it a
business, and launched. You built a site, started selling some stuff,
and had enough success to show that this is a viable idea.
Now it`s Year Two. It`s still hard...big time! Not much sales, not
enough to live on the income from the business, bills are piling up,
work is everywhere, problems abound, and you`re in it for the long haul.
One morning (evening?) you wake up and wonder, What the hell am I
doing? Why am I doing this to myself? This is unbelievable! All I have
is nothing, and it`s surrounded with problems. Nobody likes me, I
quit...I wanna run away!
Is it really hopelessness? Is it apathy? Or are you just burnt out?
A key aspect to life is having the ability to plan. Not plan what
happens in an hour, but plan what will happen to you or around you in
the next month.
But a new business owner often can`t plan that far ahead. They`re busy
surviving. So how do you survive that period between "scrambling to
stay afloat" and that next plateau where, once again, you can actually
start planning on things with some sort of certainty?