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What would it take to recreate the StartupNation website?

 
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Feb 11, 2007 4:48 PM ET    Quote  Report Abuse
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I am an aspiring 22-year old entrepreneur with an idea similar to the startupnation website.  My goal is to replicate the indistinguishable feeling of community support found on this site, while providing valuable resources and inspiration to empower young adults in their pursuit of a career they can be passionate about.   

However, my passion to see this idea materialize does not offest my techincial shortcomings that accompany a general lack of entrepreneurial know-how. 

Which is why, as I am in the process of writing my first business plan, reaching out to entrepreneurs and technical professionals to ask the simple question of what would it take to create StartupNation.com from scratch.  

What should be some of my...

Technical considerations? (i.e.-what software I would need?)

Who I need on my team? (i.e.-what is a the difference between a back end and a front end developer?)

How much money would I need? (i.e.-development costs, salaries) 

And any other advice for a young entrepreneur with an idea, a will, and a passion to succeed.

Thanks!     

PursueThePassion2007-2-11 16:51:1
nhgnikole

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Feb 11, 2007 6:59 PM ET    Quote  Report Abuse
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It`s not software, exactly ... but the development costs would be significant.  Not just initial development of the web component, but ongoing additions and changes ... interface designers and graphic artists ... people to maintain the network, the servers, and the connections ...

You have 6 layers of development.
1) Graphic artists.
2) Front end developers that make HTML templates and write CSS.
3) Back end developers that write PHP, ASP, SQL calls.
4) Database developers that design and set up the databases.
5) Sys Admins that set up and maintain the servers.
6) Network admins that set up the physical connections.

If you have one person from each category ... you will have $320-350K a year in salaries. Some things you can farm out ... like you might not need a full time graphic artist or full time templater. Others you will need more than one person for ... like I`m guessing at least 2-5 programmers.

Can you do it cheaper? Sure you can buy the forum software. But you still need people to modify it, customize it, add features, etc.

Your marketing buget would also be significant to bring people in. You need regulars to keep the place going and draw in more people. SUN even has paid staff just to engage people on here, like Joel. They have staff writers to make the content that draws people in. They don`t give you a full run down ... but I know they had editors, internet managers, community managers, writers, etc etc on top of the 2 guys who started it all.

They probably also have ad execs, marketing professionals, office managers ... you name it!
nhgnikole2007-2-11 19:0:10


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CraigL

posts: 9051

Feb 12, 2007 5:04 AM ET    Quote  Report Abuse
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This actually is a fascinating topic/concept for me, coming at it from the overall context of information, information theory, human nature, and psychology. We have two categories of people (in general). To list them requires having an example incident.

A "joke" is a story or line of logic that concludes with an entirely unexpected ending. However, that ending must also relate to the original premises, only not in an obvious way.

One type of person has a natural sense of humor, grasps the concept intuitively, and can either tell good jokes or make up original jokes. The other type of person has no such intuition. Instead, they observe the reactions of people to jokes.

The "observer" notes that telling a joke is a way for the speaker to gain attention or popularity, develop a connection, and initiate all sorts of communication. So they study the logic of jokes, the technical structure of premises, and the timing for jokes.

Let`s say they notice (in their experience) that most jokes are told after 7pm. Not only is that the best time for a joke, but it gets the most laughter. Jokes told in the afternoon tend not to get as much laughter. Ergo, the logic says, the time of day for a joke is a critical aspect of a good joke.

There are a number of reasons Startup Nation works, is growing, and succeeds. None of them are technical in any way whatsoever. All of it has to do with human nature, empathy, *reality* and conservative values.

So if one were to start a "Startup Nation for Juniors," the first issue would be how many young people, at what age "limit" have formed their nature, understand empathy, have a grasp of reality, and understand the different types of ideological values? In my opinion, none.

Here`s another pertinent example, though I won`t go into the analysis completely. AOL originally had a very simple interface, loaded very quickly, and offered simple user names, rather than complex numbers. It used a basic editor to provide formatted text. AOL also charged per the minute, in addition to whatever phone charges accrued to the user.

AOL exploded into activity, particularly in chat rooms. People spent mucho dollars to stay involved, love affairs happened, and the "online relationship" became a new thing. Then AOL went to flat rates. Within a couple of years, AOL has become as faded as Compuserve. Why?

Because when people had to pay real money to be present in a chat room, they also had to earn that money. To earn the money meant they were actively interested in gaining money, doing things, promoting themselves. As such, they were people with something to say, ideas, and a willingness to invest that money in meeting like-minded people.

When they joined a chat room, there was high-speed discussion, it was often interesting, people had lots of humor, or spoke of deep tragedy. Nobody just sat around staring at the screen, jumping up to say "hi...hi...hi" and offering bracketed "hugs" for hours on end. Only when it went to a low flat rate could "the rest of the world" afford to waste everyone`s time with meaningless nonsense.

When you pay money for something, you value it. Startup Nation may be free, but the people who are members have paid with a lot more than money to have something to say in forum posts! As they say, you can`t sing the blues until you`ve paid your dues. Same thing that you can`t be empathetic to the birth pains of a startup until you`ve tried to start a business yourself.

SuN holds to a very specific and fundamental theme. Originally it was somewhat enforced, if I understand it, and may still. I don`t know. But now, with a growing community, that theme is "self-enforcing" based on a majority disinterest in whatever doesn`t apply to that theme. It`s the thematic concept of being an entrepreneur, taking risks, being innovative, and sharing the fear of being outside the norm and the mediocre.

There isn`t any way to replicate that with technology, mimicry, copying, or anything else. It`s because the "engine" running Startup Nation is a conceptual principle---the quest for freedom. And to really value freedom, most people have to first experience it, then lose it. Note how many community members here have worked for "the Man" first, seeing that as a loss of freedom. That takes time and life, I think.
CraigL2007-2-12 5:10:28
jillybeans

posts: 361

Feb 12, 2007 5:33 AM ET    Quote  Report Abuse
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CraigL-

It is my humble opinion that you are being a bit, shall we say, narrow.  Perhaps that isn`t the exact word I should be using, but you`re the writer.

Certainly I could find at least, let`s say, 3 or 4, young people that fit the bill.  They`re probably in Mensa. Actually, most young people and most people in general, have a total grasp of reality and various ideologies . . . it`s just their version vs. your version.

Do I think someone could copy SuNation?  Certainly, but not without 103% of what you expounded above.  The Brothers Sloan have created an immense "Hood" and even if someone tried, I doubt they could recreate the atmosphere of comeraderie that exists in OUR forums here.  We are a Village raising our young (of all ages). To us  may we all grow together for a very long time.

jillybeans

CraigL

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Feb 12, 2007 5:43 AM ET    Quote  Report Abuse
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Well, I`ll stick with my point that people under 15 usually have very little experience with reality, as they`re usually having all their surival needs taken care of. If they`re not, then they`re living in the streets or under care of an agency, and would likely have few resources to develop a community based on connected interests.

My post was to say that studying the external symptoms of what happens on Startup Nation won`t provide any information as to how or why it works. People can copy the form, technology, colors, shape, and structure, but it won`t produce a community like this.

Here`s another example, maybe more timely. We just had a post not long ago about how the young kids who made MySpace a success are leaving in droves. Are they still? I dunno...I`ll assume they are, for the same reasons every kid I knew immediately stopped using the word "groovy," as soon as it showed up on the 10 o`clock news.

SuN is a study of how societies form, what holds them together, and why they move in certain directions. Anthropology would have the expanded reasoning why a place like SuN works, not the IT department for IBM. :-)
Feb 12, 2007 9:49 AM ET    Quote  Report Abuse
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Craig,

You are absolutely correct about the variety of external factors that go into making StartupNation successful.  I agree with you that attempting to replicate the community here would not be possible, as the people that participate in the forums are special kinds of people that have "paid their dues to sing the blues."

However, I do not think that for young people to sing the same tune means that they are "living in the streets or under the care of an agency."  In my personal experience I have found that young people have quality concerns and thoughts regarding careers, and I feel that they are simply in need of advice and direction to guide them.  

StartupNation has the same underlying foundation as our concept, Pursue The Passion.  We preach pursuing a passion through the voices of others by taking risks and being innovative.  Our "engines" have similar mechanisms as the thing that drives us is the quest for freedom.  The difference is that our focus is in on young adults entering the work force, not entrepreneurs transitioning out of it.

So in response to the posts above, young people have more to say than just "hi."  I think that creating an enviornment that allows them to contribute their thoughts and experiences will help others in their quest to find a career they can be passionate about, much like what is happening here at StartupNation.  

But determining the process of getting to that point is the struggle that I`m facing.  Anyone with similar sites or input please contribute...thanks! 

      

CraigL

posts: 9051

Feb 12, 2007 3:29 PM ET    Quote  Report Abuse
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The question was how to replicate the level of quality, continuity, and connection of a community like Startup Nation. Young people below a certain age can`t make that kind of commitment in the nature of their level of experience with life.

You`re obviously free to disagree, and I`d certainly be interested to see whatever site anyone develops along these lines. It may turn out I`m totally wrong. :-) It won`t be the first time!
efoozle

posts: 52

Feb 12, 2007 6:55 PM ET    Quote  Report Abuse
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PursueThePassion,

    I am also a young entrepreneur. I started my first business at 20 and was able to pay a mortgage, utilities, and a car payment. So I say go for it ( when it comes to being a young entrepreneur ). When it comes to recreating  a site like startupnation.com, I would advise against it at your current technical and business level. It has already been done over and over. The only reason I would say to do it is if you could fill some void that SuN does take care of.

nhgnikole covered most of your questions and probably could have written about 20 more chapters on the same few questions. I know I could.

Building websites that are successful is hard enough. I would start by trying it with something you know well.

Before you ever buy a domain name or piece of software, READ!!!!
Be prepared for what you are about to do. If you truly want to be an entrepreneur make it a point to learn. Start reading every book recommended on this site.

Your always welcome to send me a PM. I`m always willing to help if you are willing to put in the time.

More importantly what are your interests? or hobbies?




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CraigL

posts: 9051

Feb 13, 2007 4:57 AM ET    Quote  Report Abuse
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That`s the bottom line, and it applies to authors of anything: Write what you know!

We`ve been having discussions on what makes passion, is it necessary, what is it, and so forth. I suspect just about anything will work on the Web if it has a real and driving passion behind it. The only question is what`s the *actual* passion?

What I mean is that a site like SuN might be construed to be a community of people who are passionate about giving advice, or critiquing Web sites. But another interpretation is that it`s a community of people who are passionate about what they`re doing on their own.

It`s because of that passion for their own thing that they want to share it with everyone. You can`t replicate a site like this with technology. You can only replicate it by finding people with the same level of passion, and a desire to actively reach out into the site to work with it.

Write what you know. :-)
onlineeater

posts: 144

Feb 13, 2007 7:54 AM ET    Quote  Report Abuse
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I found an off shore development team that I am happy with for my software project. Although the project is not complete so far I am comfortable. I would be happy to pass some contact info if you are interested.

Regards,

John


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