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Emmytay,
By price, I assume you are referring to a "valuation" for the business. In point of fact, whenever you exchange equity for $$ - it leads back to a valuation, whether you state it or it is implied. for example, if you buy half of a company for $10, then the implied company "valuation" is $20.
I advise my clients against stating a percentage of equity in any agreement.
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