As a small business owner starting out with a limited budget, you can probably get more publicity for your new products and/or services on your own. Why? You have more passion for your business than anyone else, and this passion comes across when you talk to the media.
Check our "7 Steps to PR" on this site for help. Then, when your business grows and you need to focus on core business responsibilities, you`ll have a better idea of what to look for in a PR person or firm.
Hope this helps!
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!