Forums: Discussions for entrepreneurs and small business.

Hi Richard,

Thanks for taking the time to offer your point of view. 

Yes retail biz, is generally through site traffic...we get terrific response by way of print advertising in upscale mags, such as Bark, Modern Dog and the like.

As for wholesale customers, I structure deals on a case-by-case basis...fee merchandising materials, such as additional cards for display, shipping discounts, savings off repeat purchases.  The reason for that is I`m a little leary of gimmicky type (not that your ideas are) offerings, as they don`t always "fit" with our brand identity.  So, I`ll have to work on "upscale" scenarios.

Postcard is written in a way to serve both audiences, but for now I`ve been concentrating on wholesale customers.  I also have a trade show coming up that is geared toward high end buyers and department stores such as Harrod`s, Bloomingdale`s, etc...and very exclusive boutiques.

My goal is to build revenue to a level which will allow me to develop more sophisticated marketing tactics, such as split advertising and DM testing.  At the moment things are tight.  Therefore, customer advocacy or "evangelism" is working through the "frends and family" network.

And then there is my blog: blogfabulous.com, where I sometimes, shamelessly, incorporate The Pet Set into the copy and then list it in the tags mechanism at the end of each piece.

p.s.  We`ve been nominated for two international stationery awards: The LOUIE, which will give me an opportunity to leverage in press releases and e-mails.


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Kim
the-petset.com
blogfabulous.com