Does anyone have any advice about how to prepare for a trade show? What are some things I need to do? I know I will need a display. Should I hire a company to design my display?
There were some good links posted, good show. However, it`s probably best to review what is appropriate in your niche. DayDreamer makes clothes. As such, it makes more sense to find information about apparel industry trade shows. For that, I recommend my site,
Fashion-Incubator. There`s over 1,300 entries covering the gamut of producing a clothing line (everything from planning, sourcing, production and sales).
With respect to this question specifically, I recommend searching for specific tradeshows appropriate to your product line. Some shows are better than others depending on your products and price points. Likewise, you need to know how to set up a booth, what goes on in the back of the house (iow, marshalling etc), the costs, whether you should hire a sales rep or even, have the rep show your line in her booth (and how to hire them and knowing what to pay in the first place). Also on Fashion-Incubator, you`ll find many reviews on the various shows written by designers recounting their experiences.
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~Nurture people, not products~
http://www.fashion-incubator.com
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