What to charge for a Contractor Referral Directoy Listing

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What to charge for a Contractor Referral Directoy Listing

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fpiluso

posts: 21

Aug 04, 2009 10:09 PM ET Quote Report Abuse

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I am starting a metro Detroit area site where homeowners research contractors for all types of home improvement and repair projects.
The site does not charge per lead.
We have a screened contractor directory broken out by skilled trade and county.

I am trying to find out what a proper yearly listing rate would be for contractors. I`m thinking of charging $50 per trade per county for the year. Any ideas or thoughts if this seems fair?

fpiluso

posts: 21

Aug 05, 2009 11:34 AM ET Quote Report Abuse

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Like you said: "Also, you need user traffic to convince contractors to list on your site. But you won`t get user traffic if there are no contractors listed on your site. It`s a chicken or egg problem."

This seems to be my biggest challange. Just curious how did you get around this issue? Did you offer free listings for a limited time until you were able to build enough foot traffic to your site?

Thanks for sharing your thoughts.

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