My first thought after reading the posting was: a Saturn.
Since I live in an automotive capital and know far too many people who`s incomes are dependent on the Big 3, I would only consider purchasing and selling vehicles manufactured by divisions of Ford, General Motors or Chrysler.
If I were to sell vehicles the types I would want on my lot are:
- Vehicles which use alternative fuels
- Small vehicles with high gas mileage and inexpensive base prices
- A few all Wheel Drive vehicles and trucks for those winter Michigan months
- Medium sized vehicles with luxury features, i.e. heated leather seats, plenty of interior room, trunk space, fair to good gas mileage which doesn`t sacrifice the vehicles acceleration capabilities, a CD/Stereo Radio with Ipod plug ins, and extra cell phone plug ins.
I would want to keep my inventory levels low on any particular make or model. Unless there was a significant cost savings by maintaining a larger volumne of on lot vehicles. I would also like to offer a limited variety of vehicles so as to appeal to a broader consumer market. Given the scene, I would anticipate the consumer behavior to react by looking for ways to conserve on their spending. One such way to conserve on spending would be to purchase a less expensive vehicle which provides high gas mileage and has a good car insurance rating for low car insurance payments.
Cell: (734) 262-3730
Soar With Influencial Expectations!