I have researched this subject for over 12 years. At the heart of any major change is fear of the unknown. The statistics in business illustrate that the majority of businesses do not succeed so geniune concern is legitimate.
I believe that a business is an expression of the value that we add to others lives. So the question is what is the unique value I believe I can add to peoples` lives?
The question is what do our customer want? What do we as an entrepreneur want? Is there a match?
Research conducted by Cap Gemini Ernst & Young and FirstMatters LLC with over 10,000 customers regarding the five attributes of marketing found the following as first choice in each of the attributes: 1. Access: Give me a solution;help me out in bind. 2. Experience: Estabilish intimacy with me by doing something no one else can. 3. Price: Be my agent; let me trust you to make my purchases. 4. Product: Inspire me with an assortment of great products I didn`t know about. 5. Service: Customize the product or service to fit my needs. End Quote.
We believe that a global network of entrepreneurs using information technology can more successfully provide the top five attributes of marketing to customers then any other marketing channel. Our experience has demonstrated that a network of entrepreneurs practicing a peer to peer teaching and learning environment generates the least risk and the highest succcess rates. We have seen this not only in the developed nations but in developing nations in building self sustaining villages, microlending (www.kiva.org), etc.
We find that most people still have a 20th century/industrial age mentality around what a business is. New information age business structures are being created that allow people to minimize the risk by becoming part of a network of entrepreneurs. This provides the autonomy of being an entrepreneur with benefit of collorating with a network of brilliant minds. We believe that this will be one of the business structures for the future.
I`ll end with a quote from an article on collective wisdom that illustrates how some of the world`s greatest challenges are being addresses by some of the greatest minds through building networks of entrepreneurs and leaders.
"In keeping with the inherently cooperative emphasis of the collective wisdom movement, most of these approaches tend to be self-organizing or “bottom up,” lacking any central governing structure to steer them. And this absence of a strategic body guiding and controlling the effort is certainly an important part of the magic that is allowing it to spread so far and so rapidly. But while this grassroots collective activism no doubt has the potential to play a major role in catalyzing large-scale change, there are at least a few individuals who feel that a more centrally organized approach is also needed to grapple effectively with the magnitude and complexity of the challenges we face. Inspired by the possibility of creating a unified planetwide transformative team, a small group of dynamos out of Boston are about to launch what may be the single most ambitious collective wisdom effort yet. Determined to grapple head-on with the most troubling problems facing the world today, Peter Senge, Joseph Jaworski, Otto Scharmer, and their team of colleagues are rolling out the Global Leadership Initiative—an effort that aims for nothing less than to “generate a `tipping point` in humanity`s ability to address its most critical global challenges.” By developing a network of leaders “from all sectors of the human community—who understand how to harness the collective power of small groups to co-create better futures,” over the next five years, they plan to “launch ten international projects that will address inherently global challenges, such as AIDS, malnutrition, water, and climate change.” And what`s more, they intend to do it with “a standard of excellence and professionalism unsurpassed by any other organization or institution.”
In our cynical age, it`s not often that you find a group of people so confidently optimistic about their capacity to bring about significant global change. But before you write off this activism-on-steroids as the product of naïveté, hubris, or hyperbolic idealism, consider that the individuals at the helm are some of the most influential organizational minds in the world. In their work at MIT, Generon Consulting, and the Society for Organizational Learning, these management moguls have been pushing the envelope of collective learning and innovation for two decades. At the vanguard of large-scale systems change and leadership development, they`ve worked closely with multinational corporations, government agencies, and NGOs throughout the world.
At the heart of this initiative is a deep conviction in the potential for small groups to generate breakthrough thinking. Over years of “action research,” they`ve developed what they feel is a “rigorous” state-of-the-art methodology for “creating unified learning fields in which teams made up of highly diverse individuals become capable of operating as a single intelligence.” Using collective wisdom to actually solve our most pressing global problems, it turns out, is a dream that may not be as outlandish as it seems. Even a few years ago, it would have been hard to imagine such an idea being taken seriously by business and government leaders. But these are indeed rapidly changing times. And given the receptivity these pioneers are finding to their vision, there is at least the possibility that a lot more positive change may be in store for us all."
Thanks, great topic with a lot of complexities