Forums: Discussions for entrepreneurs and small business.

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Tracy Barnhart, Owner
Giverny, Inc. / Mini Me Geology
http://www.GivernyOnline.com
http://www.MiniMeGeology.com

Hi,

I really find a better success rate when I call/email and "ask permission" to send them information.  Otherwise I am just another piece of mail....but if you do decide to send out a brochure/sample rock you could use this possibly best or worst line:

We are Stuck Between a Rock & Hard Place?

Our company would like to supply your company with rocks, minerals, and school supplies but we can not get a hold of you.  Please call 1-800-NUMBER and let us know when a good time talk or to request free samples.

Are there any trade shows in the rock and mineral collection `industry`?  If so, it is well worth the time (and expense) to attend.


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brake-fast Dog Food Bowls
"Slows the Chow Down"
2006 "Editor`s Choice" Award, Dog Fancy Magazine for Innovation and Creativity
2006 "Editor`s Choice" Award, Pet Product News

Hey there Tracy!! 

I agree with Jeff.  I`m in almost 30 stores in 17 states I have only made 4 physical sales calls and they were all here in SC.  For all the others, I always call first, find out who the decision maker, owner or buyer is, try to speak with them, then ask them if I can email or mail them product information.  DEFINTLEY call first.

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Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    

Hi Tracy,

A "warm" call is definately better than a cold call, meaning to call them first and make the introduction. Show them your web-site and tell them you will be sending them information and that you will following up.

When sending the information, I would highly recommend sending a sample of your product with it. Not only can they touch and feel your product, but your package should stand out and not be a "flat piece of mail" that can sit on anyones mail pile. This is called a 3-D mailing.

People are much more apt to open a package that seems like something inside rather than just a brochure in a flat envelope... how boring!


Good luck!

Definitely pick up the phone!


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Skip Anderson
Sales Trainer
Founder and President,
Selling to Consumers | Sales Training to Sell More

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Jeremy J. Ulmer
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