Yeah if you read enough business books, especially ones mostly about
money, you`ll find that money itself is never the key motivator. This is a
common understanding of success.
I believe that is why Vincent (iouone2) questions your answers to the
post topic. Putting your children through college and leaving the
corporate environment are certainly fine goals and personal motivations,
but they really aren`t a "dream for your business".
Financial gain can be a powerful aspiration for your business but it really
shouldn`t be the #1 dream. Does money really fuel your passion more
than anything else?