It really depends on who you want to listen to.
After year of being involved with our website I've learned that there are too many versions. The goo version with it has to be take with boulders of salt, since they have to satisfy their shareholders.
There the SEO servicers' version.
There is your version. You, like us, have to put yourself in the shoes of the user and understand what and how content is displayed. The only thing i know works is the creation of a blog and constant addition on both sides of your site.
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Antico Elements
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