I can`t quote directly, but I found this Craig quote in the prior content thread. It`s what spurred on my own post in said thread, a post unintended to cause controversy.
"Conversation without meaning or substance isn`t interesting. Content is what makes a conversation interesting. Ergo, content is king."
That`s where I got the idea that you can have a conversation without content. A conversation needs content to be interesting. Conversation is like a box, and content is what`s inside. The contents of a box. A box can be full and still have minimal content, well, unless you count air. A book can have lots of pages and have little content. Am I totally off base?
Is it possible to achieve a sale or whatever, with a lot of conversation and little to no content? Can there be more conversation than content in a delivery? Does fluff and filler count as content? I think I was holding content to a higher standard. A blank page can be in the contents of a book, but the table of contents rarely lists it. When you open a box, some of its contents are air, but if air is the only thing in a box, it would be common to call it empty. For marketing purposes, is "content" every single thing that exists within a delivery framework? I wasn`t under that impression, but I think some people are. I thought "meaningful" was a silent prefix to "content" in the context we use it.
-------------------------
Making limitless possibilities much more limited.



