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What is a distributor?

 
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Steve

posts: 921

Apr 20, 2007 10:21 AM ET    Quote  Report Abuse
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Just as with any other transaction or partnership, both sides need to know what is expected of each. Best to put everything in writing. As with most business issues there may be "industry standards" but really everything is negotiable.

Have you considered an affiliate program for people who sell or blog about all things grilling (barbecue sauce, mustard, rubs, etc.)? They`ve already got the traffic. You pay a percentage for each sale resulting from a click-through from their site or blog. As soon as you`re ready to ship you could send samples to the top gourmet bloggers to get the ball rolling.



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GrillCharmer

posts: 621

Apr 20, 2007 11:30 AM ET    Quote  Report Abuse
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Craig, yes, you are right.  I think "sole distributorship" would be dangerous!  I will certainly read the find print and try to be smart about negotiations.  I have not heard back from this gal, so looks I can save the stress for another day.   Once I have my product I`m going to have TONS more questions!

GREAT suggestion Steve.  I`m not good with computers so I didn`t even know such "programs" existed!  THANKS!  I`ll will put your post in my "marketing" folder and the second I get my product in hand, I`ll start pounding the grates!



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Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
CraigL

posts: 9051

Apr 22, 2007 4:25 AM ET    Quote  Report Abuse
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Kathy got an email from someone with a site that could be related to signal flags. They were over in the UK and thought perhaps setting up a distribution system would be mutually beneficial.

We too, were quite surprised. Then we got into it, and thinking. Nothing came of it in a tangible way, but I think we learned a great deal.

When you put a new business together, no matter how fantastic your imagination might be, it`s still limited. You see what`s going on, plan ahead with what you imagine, and that`s the best you can do. Then someone comes along with a thought, idea, or suggestion you`d never thought about at all.

For example, when Kathy started the office chair slipcover business, we thought it would be for 1 slipcover, in an artistic way, unique to someone`s home. That`s what we thought about, planned around, and estimated. Then we got an email from a bar owner who inquired about 10 covers for the same type of chair, all looking the same.

Nothing came of that either, BUT....it got us thinking along very different lines from where we`d been. How would we handle mass distribution? Would we want to even do that? What constituted a "limit" in order size? Should we have two lines, one unique and personal, with the other being generic? All sorts of questions. :-)

So in other words, although you may not get anything on this particular possibility, it`s gotten you thinking about distribution, spreading out, selling through more than one or two channels, and how you might link or affiliate with like products. That`s a good thing all on its own.

It should have you thinking about wholesale versus retail prices, and how you could start selling to stores. Look at what Chris (Enterprenerd) has done with her dip mixes. She`s selling through retail stores, and having the list of "Where our product is available" on the Web site offers a tremendous boost to credibility! :-)

If you can have even 1 retail store selling your product, you could change the tagline on your home page to something like `Home of the Grill Charmer!` That always looks great, and if you can show that you really are the source and originating point of something that`s "sweeping the nation," there`s a certain panache associated with just that fact alone.
CraigL2007-4-22 4:27:51
GrillCharmer

posts: 621

Apr 22, 2007 8:49 AM ET    Quote  Report Abuse
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You are exactly right.  I am now thinking of all of these things and I have the great book reference.  Funny you should mention Chris, as she has my mentor to some degree.  Even though our business are very different, she has been such a wealth of knowledge and inspiration.  Thank you all for getting me thinking as you said, and I`ll be back soon with lots more questions!

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Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
entreprenerd

posts: 1187

Apr 22, 2007 4:28 PM ET    Quote  Report Abuse
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Hey, thanks Craig and Leslie! That`s so nice of you to give me kudos on that. I actually need to revise that list quite a bit. It`s hard to keep on top of sometimes.

CraigL

posts: 9051

Apr 22, 2007 10:25 PM ET    Quote  Report Abuse
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Hey...success takes work, thought, and a bit of luck. Credit goes where credit`s due.
nevadascul

posts: 651

Apr 23, 2007 1:21 PM ET    Quote  Report Abuse
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Hi GrillCharmer,

 

Just a word of caution.  Verify the person you are dealing with is actually what they say they are.  An author in another forum was contacted by a “book distributor.”  He set up a deal to purchase roughly 50 copies of her book.  The author was told she would receive a check via Fed Ex to pay for the books plus freight cost.  The author was to cash the check, keep the purchase cost and send the remainder of the money via money gram to a representative (address to be provided) who would then arrange shipping.   

 

 

 

The check (drawn against an out of country bank) arrived and was for far more than the agreed upon purchase costs and estimated freight fees.  Approximately three times more.  There was also a note with the check telling author to cash the check and subtract the purchase cost plus ten percent for author’s inconvenience.  There was also an address the author could use for the money gram for the remainder of the amount.  The check turned out to be a bogus check and the author had to make good on the check at the local bank.

 

 

  

A valid distributor will have a web address and a list of other companies they represent.  You should be able to look these other companies up on the internet and see if the company you are communicating with is actually one of their distributors. 

 

I bring this up because I just finished writing an article on another company claiming to be a textile distributor.  They were a fraudulent company.

nevadascul2007-4-23 15:11:54


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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.
GrillCharmer

posts: 621

Apr 23, 2007 2:12 PM ET    Quote  Report Abuse
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Nevadascul, THANK YOU!  I asked this women to email me some information about her and her company and she never did.  Warning huh?  It is a very good reminder to be ever mindful of the predators out there. Thank you for your cautionary tale.  I will certainly take it to heart.  (Heck, I`ll probably be posting again next time I get another call!)  I feel safer in numbers!

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Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
nevadascul

posts: 651

Apr 24, 2007 12:57 PM ET    Quote  Report Abuse
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Hi GrillCharmer,

 

Have you thought of contacting the major barbeque grill manufacturers to see if they would be interested in your product as an accessory?  You can look them up on the internet.  Or, go to Thomasnet.com.  Thomasnet.com used to be Thomas Registry.  They list business by name, category and several other ways.  You can look up contact information for most companies operating in the U.S.    



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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.
GrillCharmer

posts: 621

Apr 24, 2007 2:25 PM ET    Quote  Report Abuse
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Thanks nevadascul !  I actually have though of several strategic alliances so to speak.  Year 2 and 3 of this biz is going to be very interesting!  I`m just dying to get my product done! 

-------------------------

Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
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