Any web-based platofrm that contains user-generated content is called as web2. property. For example Wikipedia, hub-pages, Squidoo are called as web2.0 properties as they contain user generated contents that are written by people like you and me. These platforms are gaining huge traction and recognition these days because of their importance and reliability in the eyes of Google and other search engines. Since these platforms has a huge number of live traffic that makes them a central point of attraction for search engines like Google. Some of these platforms provide do-follow links while some don't. For example Squidoo provides do-follow link but hub-page don't. If these web2.0 properties are leveraged consciously and meticulously it can reap great benefits for your search engine ranking on search engine result page. Another important thing about these platform is that you can earn money by writing appealing and unique content on these platforms. These web2.0 platforms share a cut of their total ad revenue with the author or writer. So, these platforms have tremendous potential as far as online income is concerned.