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What is Affiliate Marketing?

 
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googleguy

posts: 65

Aug 19, 2008 10:43 PM ET    Quote  Report Abuse
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The concept behind Affiliate marketing is simple....other websites will send vistiors to your site through the use of display ads, banners, text links etc....
 
Why would they do this? to make money of course. Here is how it works.
 
Let`s say you have a website dedicated to travel. You want people to see the great site you designed and the terrific travel offers your site can provide. You can give any other website owner a chance to display an ad on their site that promotes and more importantly, links to your site.
 
Anytime a visitor is referred to your site from theirs, you pay them a commission. Or even better, you can set it up so that you will pay them ONLY when that visitor purchases a travel package. There are many ways to pay affiliates, PPC, PPA, PPI are just some. So how do you find affiliates?
 
There are many Affiliate marketing services available. Some are complex networks with thousands of affiliate offerings, I suggest you do your homework to find the right service for your business. Here are a few sites that can help:
 
Commission Junction
 
Click Bank
 
Link Share
 
You can also become an affiliate for someone else. By displaying an ad for another website, you can start earning money on the traffic your website generates.
 
Of course, I could write a book about Affiliate Marketing. I hope this helps start a discussion on how others have used it and some of their feedback.
 
Best of luck and......GO GET IT!!!!
 
 


-------------------------

www.searchmarketingsystems.net
CraigL

posts: 9051

Aug 20, 2008 4:00 PM ET    Quote  Report Abuse
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I had this question awhile back, looked it up, and ended up with a question: What differentiates affiliate marketing from paid advertising?
Videography

posts: 672

Aug 20, 2008 8:02 PM ET    Quote  Report Abuse
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I had this question awhile back, looked it up, and ended up with a question: What differentiates affiliate marketing from paid advertising?


Not much.  In my case, as a photographer and videographer, I will offer affiliate linking to my strategic associates.  All I expect from them is a link to my site.  They don`t do photography and videography, and I don`t do their job.  We work together for the same pool of clients.

I don`t think that I will ever take paid advertising, but then my site is specialized to my somewhat limited services. 



-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


RichardR

posts: 22

Aug 21, 2008 12:01 PM ET    Quote  Report Abuse
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Affiliate marketing and paid advertising are a bit different and both reach different audiences. We run an affiliate program and also do paid advertising. As a web host many of our customers will display our affiliate link on their websites both sending us clients and giving us a free link which helps with SEO. Normally we would not pay to advertise on these websites, but it does send us new clients that we would not normally be reaching out to.

With affiliate marketing you generally only pay when they send someone who buys something, as with paid advertising you could spend thousands and have little or no return on your investment. Affiliate marketing is a guaranteed ROI.

For example, we also are registered to several affiliate programs. As a web host many of our clients run ecommerce stores and online business`s, we have affiliate links to merchant account services, payment processors, and legalzoom. These companies would never pay us to advertise on our website, but we send them business that they would otherwise not receive.

RichardR8/21/2008 12:04 PM
CraigL

posts: 9051

Aug 21, 2008 10:57 PM ET    Quote  Report Abuse
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Good explanations---thanks. :-)
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