This by far was the worst part of being a designer; "backseat driver`s." I didn`t understand why some companies (mostly m&p`s) can tell you that your design isn`t right. How do they know? When I first started out in design and I was told my design wasn`t right then I`d go back to the drawing board 50 million times and present my work again.
Finally one day I got to my senses and became confident in my work and really questioned the reason why backseat driver`s existed. They are scared that you`re going to crash the car and are not confident in your driving ability. Well if you don`t jerk the car and reassure them along the way that you`ll stay within the lines, later on when they feel more comfortable you can be a little more risky.
Design works the same way, you have to show your client that you aren`t a wild west creature, that your designs actually mean something. It`s all about selling your design strategy. 9 times out of 10 if you effectively pitch your design to the client and tell them every aspect of why you chose this color, this shape, this font, etc., you will notice they will have more confidence that this design will work for them. It`s also important to tell clients why this won`t work and that won`t work and the solutions you`ve found to work around any problems.
Truthfully, if I get a client that has me alter my designs too much I will return the negotiated portion of their deposit and excuse myself from the project. In my experiences keeping this client will only lead to headaches and wasted time. In the time you spend with this client you could have completed five more projects. It`s just not worth it. Futhermore, this client will probably do this to every designer they encounter. I know this is speculation but it gives me a headache!!!!