As far as your layout, there is a lot of wasted space at the top .... maybe use a larger font and more text ..... the more textual content, the better for search engines and rankings ..... Ideally, create a text area next to the video to keep the text in one general area, not wrapping around the video and wasting so much space.
Your about page .... sorry, but it really doesn`t say anything about you, your company, why you are better than the next guy selling caps, why I should trust your company, etc. You not only need to sell your products, you need to sell your company as well. Tell me something to gain trust in your business and I`m more likely to buy something.
In wanting to show off your product, why only 3 on the main page? Show 6, 10, 12 .... I`m here to see caps, and get an idea of what you have right away, so throw a nice mixture of them right up front ....
The main thing, though, is price .... it looks like the average cost is @ $30.00 a cap .... throw in the shipping cost and we`re talking almost $40.00 .... now, what exactly am I getting for that money? All your descriptions are somewhat generic, and pretty much the same from what I saw ( I didn`t look at all of them ) .... so yeah, I`m getting a cap for that money, but so what? i can get one at K-Mart or WalMart or somewhere else for a lot less, and actually see what I`m getting .... what are yours made of? What are your guarantees? How high of a quality is there? Basically I have no clue what I`m getting from you.
The video .... to be honest, I have no idea what was being said/sung, so I can`t tell what the purpose of it really is.
Webline11/17/2008 5:14 PM
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International Society of Curmudgeons