I wouldnt necessarily say it is how most people use the internet today. I have seen a fair amount of user testing and research on a whole variety of different under different website propositions and in many occasions actually the most straight forward sites are rated the highest.
There is a growing movement of web 2.0 sites but I think it is questionable if this is really consumer or company/ marketing driven (though if that matters is another question) but where they are more successful is in new areas/ uses of the net.
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