Hi Linda :-) Welcome to the forums.
My first impression is that "Crazy 4 Color" doesn`t do a whole lot in
terms of connecting with baby clothes or other products down the road.
There`s nothing wrong with that, it only means you`ll need to spend
some effort on `branding` your products.
To that end, there`s little advantage to titling your home page with
your company name. It doesn`t connect with baby clothing. You could
instead make the title something like "Brightly Colorful Clothes for
Infants" (or toddlers, or babies, whatever). The title for the home
page is very useful when it comes to search engines.
You also have some bizarre meta tags at the top, none of which offer keywords or a description of the page. That too would help.
But more importantly, I think we should be thinking along the lines of
how to brand this company---what can we come up with to link colors with
infants or babies. Do you want to stay ONLY with babies (what age?), or
are you expecting to move up into toddlers? If the latter, then
"babies" is a limit. If the former, then it`s a fundamental market
Better copywriting on the main page would likely start to help. You
might start with some bold and attracting content along the lines of:
Aren`t you just so tired of blah, pastel baby clothes?
I am, and I`m a mom who wants to do something about it! Did you know
that babies see contrast and bright, vivid colors much better than soft
shades of pastel? So why are infant clothes invisible to the people
Life is colorful! Why can`t your baby`s clothes be as colorful?
Then go on from there. The idea is to drive in the main point of "colorful" "babies" "not pastel" and "vivid" (or bright).
Use white space, primary colors for text, headlines, and backgrounds, and "show" how these kinds of colors are fun.
In the course of writing about it, you`ll have to use a thesaurus to
find synonyms for bright colors, which will lead to connections in your
writing, key words, and so forth. That`s where I`d start, at any rate.