Forums: Discussions for entrepreneurs and small business.

Hi Linda :-) Welcome to the forums.

My first impression is that "Crazy 4 Color" doesn`t do a whole lot in terms of connecting with baby clothes or other products down the road. There`s nothing wrong with that, it only means you`ll need to spend some effort on `branding` your products.

To that end, there`s little advantage to titling your home page with your company name. It doesn`t connect with baby clothing. You could instead make the title something like "Brightly Colorful Clothes for Infants" (or toddlers, or babies, whatever). The title for the home page is very useful when it comes to search engines.

You also have some bizarre meta tags at the top, none of which offer keywords or a description of the page. That too would help.

But more importantly, I think we should be thinking along the lines of how to brand this company---what can we come up with to link colors with infants or babies. Do you want to stay ONLY with babies (what age?), or are you expecting to move up into toddlers? If the latter, then "babies" is a limit. If the former, then it`s a fundamental market definition.

Better copywriting on the main page would likely start to help. You might start with some bold and attracting content along the lines of:

Then go on from there. The idea is to drive in the main point of "colorful" "babies" "not pastel" and "vivid" (or bright).

Use white space, primary colors for text, headlines, and backgrounds, and "show" how these kinds of colors are fun.

In the course of writing about it, you`ll have to use a thesaurus to find synonyms for bright colors, which will lead to connections in your writing, key words, and so forth. That`s where I`d start, at any rate. :-)

Good points by Craig.

You have 74 errors if you try W3C validation.
No h1/h2 tags.
I`m guessing this was designed with IE in mind; in Firefox there are some layout/display problems.
You have a lot of code, but not much content on the pages.



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M Hall
Website Critique Community
International Society of Curmudgeons

Thank you so much for the feedback!

 

Hi Linda :-)
Thanks for the vote of confidence. Remember that building a business, statistically, probably will take you at least a year to get it to making money. There`s a whole lot of fixing, adjusting, tweaking, and every so often, a whole redesign. It`s normal, and the key is to understand that---that it`s normal. Don`t feel that you have some hard deadline. If you know some people who like writing, they`d be the ones to brainstorm with.