Hi there :-)
The text is physically clear, but I think it could use some paragraph breaks, at least on the main page. Also, some consistency in regard to capitalization. The word "Web" generally is capitalized, where most of the other words you`re putting into caps shouldn`t be.
The main problem is a typical one, though. There`s a lot of generic jargon that doesn`t say anything. For example:
"...specializing in helping Small Businesses develop an online presence that makes sense for their business model and impacts their bottom line. ..."
Consider that if a small business owner doesn`t know why they should have a presence online, what makes you think they know what`s a business model? But aside from that, you`re basically saying that you specialize in helping someone match their online presence with their brick-and-mortar business.
Why not say that?
Do you have a small business that isn`t online? How many people have been asking you about your Web site? Do you think you should have a Web site?
(2 statistics about why it`s a good idea)
"ThePendex" means (why you chose the name), and we specialize in helping small business owners understand the Web. We have both technical programming experience and actual business experience. We can translate the way you run your company to the Internet.
I`m only brainstorming, but the point is that you`re not really selling anything as it stands right now.
Any small business owner who doesn`t have a Web site, likely is also not doing a lot of searching for Web developers. If they are, they`re not familiar with the process. So they need to get "hooked" right away. You have to speak explicitly to the issues they`re having, so they get a sort of "ah hah!" of recognition.
The site itself is nice, easy to work with, and so forth. It`s the underlying sales pitch that, to me, seems a little weak at the moment. Another example:
"ThePendex is a full service web development and design firm with locations in California’s Bay Area, Eastern North Carolina, and Baltimore, Maryland. ..."
What you`re selling is a national presence. Some separation and white space would help:
ThePendex is a nationwide, full-service Web development and design firm. We have offices in:
- The California Bay Area,
- Eastern North Carolina,
- Baltimore, Maryland.
(Explain why this is important.)
The problem mostly is perspective. Too many business owners tell someone who they are, not what they offer. They "see" in their mind`s eye someone just sitting there staring at them, saying nothing, having no questions, doing nothing.
But in reality, the online business is in the middle of a 30-second job interview! The viewer/visitor who`s clicked on the page doesn`t even know the specific questions to ask. But they`re asking them regardless, in their mind.
Mostly, the questions are:
- Who are these people?
- What do I care?
- What do they sell?
- How much would it cost if I was even interested?
- Is this what I was searching for on Google (or Bing, Yahoo, etc.)?
- Why am I looking at this page?
At the moment, how many of those questions are you answering?