Isn`t that the bottom line, that you can`t please all the people all of the time? When did any business get into believing that it was possible? And why?
If this problem crops up within a specific group of customers who`ve
been utilizing a business over measurable time, then it would likely be
due to some basic change in the nature of the business. At that point,
I think it`d be good to re-examine the change. If it`s causing that
much confusion, perhaps revert to the previous methodology.